Posts Tagged ‘Online Marketing’

Seven Steps to an Enhanced Online Reputation

It can happen to any business.

  • A Tweet from an unhappy client that goes viral
  • A nasty blog post from a disgruntled former employee
  • An anonymous complaint written by an unscrupulous competitor.

On the … Read the rest

Online Marketing 2011: Time to Dive In

As 2011 has dawned, it is a perfect time for businesses to think about their online strategy for the New Year.  Social media exploded in 2010 and the experts agree that we’ve only seen … Read the rest

How to Maximize Conversion Rates for Your Business Website

There really is only one way to measure success when it comes to conducting online business: does the site succeed in accomplishing your core business goals?

In other terms, does your site compel your … Read the rest

How to Build a Successful Website

This is a guide meant to help you create a successful website. There are many ways of going about developing a website that can lead to success and this is one of them. You … Read the rest

How to Use YouTube as a Sales, Marketing and Training Tool

When people think of YouTube, images of music videos, stupid pet tricks, parodies and personal rants come to mind.

Some businesses, though, have figured out that there’s much more to YouTube than first meets … Read the rest

How to Approach Your Social Media Campaigns. . .  Intelligently!

You wouldn’t dream of starting as business without a plan. So why do so many business owners start social media campaigns without any real planning or strategy?

Typically, they start blogging, Tweeting, building Facebook … Read the rest

How to Make Facebook an Integral Part of Your Overall Marketing Strategy

Love it or hate it, Facebook is here to stay. With over 400 million Facebook users, there’s a massive untapped audience for your company’s or organization’s message. Your current customers/clients are on Facebook. Your … Read the rest

How Traditional Networking can Benefit Your Technology-Driven Business

Thanks to technological advances, business has been transformed forever. Websites, ecommerce, online marketing, online communities and web-based content can all serve to enhance a company’s bottom line.

Web marketing has become such an … Read the rest

How To Brand and Grow your E-Commerce Business

E-commerce websites offer a tremendous opportunity for both new businesses and established “Brick and Mortar” businesses.

Utilizing the web gives your business a power and scope that no retail outlets can match.

Many companies, … Read the rest

How to Use Clear Messaging for Stickiness and Sales: A Case Study

I am passionate about website design.

As part of my work, I spend countless hours looking at websites developed by other companies. There are many websites I greatly admire, but the vast majority of … Read the rest

New Year’s Resolutions for Your Business: How to Upgrade Your Online Presence in 2010

The New Year is a time for resolutions: lose weight… exercise… spend more time with family and friends.

It’s also a perfect time for businesses to re-evaluate their online presence and marketing strategies. Blue … Read the rest

Four keyboard keys arranged to spell out "Blog"

It seems they everybody and his brother are blogging these days. The blogosphere is crammed with writers on every subject imaginable.

Precious few of these blogs actually generate business and that’s a real shame. … Read the rest

How Can I Achieve a Great Placement on Google. . .  And What Will it Cost?

Recently I was at a cocktail party, and a successful dental surgeon approached me and said “Hey, how do I get my business on Google?”

It’s a simple, valid question, and it’s one that … Read the rest

The Beauty of Online Marketing (versus Offline Marketing)

Let me say something right off the bat: I’m not one of those proponents of online marketing that doesn’t believe in using offline channels.

Offline advertising and marketing have driven sales for generations. Newspaper, … Read the rest

How Twitter Can Enhance Your Business… 140 Characters at a Time

When clients come to our offices looking for comprehensive online marketing services, they are often shocked when we suggest to them that they open a Twitter account.

Isn’t Twitter the place where teenagers spend Read the rest