A high placement in a search engine query result can mean a huge jump in targeted traffic for a business.

When someone goes to Google looking for a specific product or service, they are likely to review the first few results that come up in the results and ignore results that are not featured on the first page of results.

For example, when people are searching for a “website design company” on Google, this is the result that comes up: (more…)

The New Year is a time for resolutions: lose weight… exercise… spend more time with family and friends.

It’s also a perfect time for businesses to re-evaluate their online presence and marketing strategies. Blue Fountain Media likes to use this time of year to go over our clients’ goals for the upcoming year. By focusing on some big picture issues, we work with clients to develop results-driven solutions.

Blue Fountain Media has created this checklist of things for businesses to consider when planning for the upcoming year: (more…)

Recently I was at a cocktail party, and a successful dental surgeon approached me and said “Hey, how do I get my business on Google?”

It’s a simple, valid question, and it’s one that I’ve heard asked by both small business owners and C-level executives in large corporations.

The fact is, Google can be baffling and intimidating to people who aren’t in the web industry. A high placement in a Google search can make or break a business. There are millions of Internet users and, within that universe, thousands if not tens of thousands of potential clients/customers. (more…)

Having a website “delivered” to you by a web design/development team is very much like the experience of having your first baby delivered.

If you’ve been well prepared, then you are far less likely to panic. Think of how terrified first-time parents are when they bring their first child home from the hospital.

Like a new baby, your new web site will require attention, care and monitoring. For a simple web site, the ongoing maintenance shouldn’t be too difficult or time consuming. The more sophisticated a site is- the more functionality, content and features- the more likely it is that you will need to invest a significant amount of time, effort and money to keep the site up-do-date and running smoothly. (more…)

When it comes to sales, too many companies are acting like it’s the 20^th century and behaving like it’s the 19^th century. They act as if the Internet was never invented and sites like Google, Bing, YouTube and Yahoo don’t exist.

“My CEO just doesn’t get it,” one potential client confided in us. “He thinks you need a huge sales team to make sales and that there is no connection between Google and getting clients and customers.”

There are a lot of companies who don’t believe that “Google is for them.” The vast majority are dead wrong. Convincing the decision makers in these organizations isn’t always easy, but it is definitely worth the effort. All you need to do is remind them that many people running businesses in the 1990s didn’t believe that it was worth it to have a website. Those businesses ended up learning a painful lesson. (more…)