Everyone knows how hard it is to attract visitors to your site. In previous Business Learning Center articles, we’ve discussed how to get visitors through search engine optimization (SEO) and search engine marketing (pay per click).

But getting visitors to come to your site is only the first step. Once they’ve arrived, it is your job to keep them on the site for as long as possible and then to encourage visitors to keep coming back again and again. This is the essence of what is called stickiness.

What are the key elements of a sticky website?

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I am passionate about website design.

As part of my work, I spend countless hours looking at websites developed by other companies. There are many websites I greatly admire, but the vast majority of the sites I’ve looked at have major issues with navigation, design and content.

These aren’t mere cosmetic issues. These problems lead to poor traffic, high bounce rates and a major loss of revenue. (more…)