Campaign Strategy

campaign strategy and branding provides creative direction

We provide creative direction to your advertising campaigns and cohesively coordinate your online and offline efforts.

  • Engage your audience with creative advertising
  • Build a campaign around your brand story
  • Market your business with outside the box ideas
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Building the Perfect
Campaign Strategy


We provide creative campaigns that stray from conventional marketing tactics and effectively
engage your target audience. From offline to online marketing, we make sure that your
business is visible across all channels without overcomplicating your business objectives.

Tailoring Campaigns for Your Target Audience

The average person is bombarded with 5,000 advertisements a day, so creating a generalized campaign strategy and hoping that your message reaches the right audience is not going to be successful.
Your customer demographic must be analyzed down to specific personalities to learn how and where they interact with your business on an individual level. By focusing on your customers’ engagement and meeting their expectations with campaign content, audiences will be more receptive to your business and the products or services you have to offer.

Implementing Alternative Strategies that Are In Line With Your Business Goals

In order to have an effective campaign, your business must think outside the box to provide innovative ideas that lead to unique, appealing content for your customers. Predicting future industry trends by using the data you’ve collected will help to create strategies that are more relevant to your audience. With new, compelling, channels to engage your target demographic, it is also important not to lose sight of a campaign’s goals. You can’t be afraid to be distinct and unique in your campaign strategy, but once you have attracted your customers, you have to make sure to lead them towards actionable results such as an email sign-up, a free trial, or a purchase.

Cohesive Coordination of Your Online and Offline Marketing Efforts

To execute a campaign with positive results you must take advantage of both online and offline marketing efforts. While you might view online and offline marketing as separate entities, customers will see both as part of your brand. By creating a single campaign that combines all your marketing efforts, you are also increasing your visibility to your target customers, providing them with multiple ways to engage with your brand. When having your offline and online channels complement one another in campaign strategy, you must ensure that your dual marketing effort does not overlap and repeat the same messaging. Instead, you want each channel to add a new layer to your overall marketing presence in order to lead your target audience to a conversion.

Campaigning Across All Marketing Channels

Your target audience does not engage with your business solely on one of your digital marketing channels. Your ideal customers are at all different points of the conversion funnel, and that determines where they are engaging with your business. Only building a campaign strategy on one platform is essentially ignoring other potential customers who are active with your online presence elsewhere. By having a strong brand footprint in a campaign that spans across all of your online marketing efforts, you can reach more of your target audience at different points of the funnel.

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Blue Fountain Media is recognized as a
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Ranked #1 Interactive
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Ranked Top 10 Agency
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052