Case Studies

Service King

The largest autobody repair shop in the US needed a strategic approach to digital marketing with a proven ROS and a website that reflected their market position and converted marketing leads.

  • Ensured all media spend was trackable through to sales and, where leads were not directly trackable to sales we built an attribution model to ensure a continued focus on ROS.
  • Combined the website and marketing to establish a strong and visible presence in new and emerging markets, and ensure Service King was found online easily in every market, resulting in a 400% increase in ROS.
  • Strategized, planned and built a website, placing strategic focus on SEO and conversion optimization, resulting in a 400% increase in traffic over the span of 5 months.
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Engel & Völkers

As a leader in the luxury real estate and transportation industries, Engel & Völkers needed an updated website design that reflected their value proposition, connected with their exclusive clientele, and allowed visitors to easily complete basic functions through an optimized user experience.

  • Their site now features individual landing pages that showcase their advisors, listings, and the exclusive knowledge, resulting in a 50% increase in time onsite.
  • Delivered a website that provides visitors with pleasant user experience, resulting in a 10% decrease in bounce rate.
  • Developed a dedicated resource center containing articles that display thought leadership and a vast insight of the real estate, resulting in a 33% increase in new users.
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John Jay

John Jay College’s website saw significant results after a complete digital redesign, providing users with an experience that challenges the status quo.

  • 25.47% increase in pageviews.
  • 22.23% increase in pages viewed per session.
  • 12.35% increase in average session duration.
  • 53.21% decrease in bounce rate.
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Dance.com

Dance.com is the first and only social network created exclusively for the dance community. They needed a website and strategy that would help develop branding, technology, and marketing initiatives to bring their business to life.

  • Developed brand positioning, messaging, and visual idea.
  • Planned sitemap and user flows for 5 distinct target audiences.
  • Created strategy and designs for desktop and mobile app platforms.
  • Executed marketing plan to acquire users for the platform.
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medCPU

medCPU, an innovative healthcare IT provider, needed a methodical, yet creative approach to branding that would help take their brand and online presence to the next level.

  • Increase in unique site visitors of over 2,000%.
  • Display advertising conversion rate increased by 122.55%.
  • 66% increase in social referral traffic.
  • Paid Search conversion rate reached 33%.
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Tricon

With five business segments throughout North America, Tricon Capital is a principal investor and asset management brand focused on land, development projects, and rental properties. After working with a number of different agencies, Tricon came to Blue Fountain Media in need of a modern digital platform that truly reflected their rising industry recognition.

  • Their site now showcases their positioning in the industry, with a 64.13% increase in website traffic.
  • Delivered a website that provides visitors with an informative and enjoyable online experience, backed by an average on-stie time duration of close to 25 minutes.
  • Developed a complete and complex onsite content strategy that can be attributed to a dramatic rise in organic ranking, with 70% of website traffic arriving from organic search.
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The León Group

After a company rebranding, The León Group wanted to create a look that reflected the modern home maintenance and construction they provide customers, while maintaining their family-owned business roots.

  • Created a website that represents both the exceptional standard of service The León Group provides, and the brand's heritage.
  • Strategized and implemented a custom digital marketing campaign.
  • Provided unified messaging to ensure consistent branding across multiple channels.
  • Updated logo design to a more modern, clean look to help The León Group stay ahead in their competitive landscape.
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Between The Bread

Blue Fountain Media worked with Between The Bread to create an entirely new brand as the company progressed into a new era.

  • Developed brand positioning, messaging and visual identity.
  • Built a fully responsive website that delivers valuable experiences to users.
  • Implemented a marketing strategy to support the site and eatery launches.
  • Created custom icons for branding collateral and consulted on store-front design, in-store menu, and photography.
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BIOWARS

BIOWARS, a new entertainment gaming property, launched a gamification website featuring digital comic books, app and social media games and user generated content and saw significant growth across mobile and desktop platforms.

  • Increased website traffic by 97%.
  • Generated a 81% increase in comic book downloads.
  • Decreased bounce rate by 80%.
  • Received over 4,500 app downloads per month without advertising support.
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New York Organ Donor Network

The New York Organ Donor Network sees an increase in site engagement and donor registrations through the Long Live New York campaign video and website launch by targeting their audience on social media.

  • 200.2% increase in earned media mentions.
  • 11% increase in overall site visits.
  • 45% of conversions directly from the Long Live New York website.
  • 6% increase in conversions since campaign launch.
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Tweezerman

With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.

  • Non-branded search traffic increased by 186%.
  • Increased conversion rates by 27%.
  • Decreased paid search cost per conversion by 40%.
  • Paid search click through rates increased 195%.
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NFL Youth PD

The NFL saw an increase in traffic by over 22% and the bounce rate decreased by over 40% after a thorough website design and CMS development.

  • Time on Site increased by 150%.
  • Traffic increased by over 22% on the NFL Youth Player website.
  • Bounce rate on the NFL Youth Player website decreased by over 40%.
  • Q&A with Coach Miller provides readers with insider access to football tips.
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Exhale Mind Body Spa

Exhale's website redesign and search marketing campaigns bring the site an increase in traffic and site engagement.

  • Increased non-branded organic traffic by 226%.
  • Increased total site traffic by 31%.
  • Increased return visits by 22%.
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In The Heights

In The Heights, the award winning musical, sells out its first run of shows in Westchester by building a dedicated online community through social media marketing.

  • Increased social media traffic to over 48% of total site traffic.
  • Built engaged community of over 2,900 Facebook Likes & 400 Event RSVPs.
  • Obtained 5.4 million ad impressions in 6 weeks leading up to premiere.
  • Achieved Facebook clicks at a rate of $0.54 per click.
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Icon Parking Systems

Icon Parking attracts a greater volume of traffic and conversions from paid search with ongoing optimization of their pay-per-click marketing campaign.

  • Decreased paid-search CPA by 53%.
  • Increased paid-search conversion volume by 56%.
  • Increased ad click through rate by 38%.
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Cook For Your Life

Cook For Your Life, a recipe resource for those touched by cancer, sees tremendous traffic and branding results through social media marketing, search engine optimization, and a new non-profit website design.

  • Increased site engagement and monthly conversions by over 9,000%.
  • Increased non-branded search traffic by 1,070%.
  • Increased direct traffic by 125%.
  • Increased engaged facebook users by 95%.
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Tweezerman

Working with Blue Fountain Media's email marketing team, Tweezerman saw an overall boost in site engagement and conversion rate by using optimized, seasonal email newsletters.

  • Non-branded search traffic increased by 186%.
  • Increased conversion rates by 27%.
  • Decreased paid search cost per conversion by 40%.
  • Paid search click through rates increased 195%.
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