Design & Marketing Case Studies | Blue Fountain Media

Smarties

Blue Fountain Media brought the Smarties brand into the 21st century with a newly designed Flash website and an adjoining B2B ecommerce site that depict a magical candy land for both children and adults to enjoy.

Time spent on the website increased by 300%
Bounce rates decreased by 25%
Facebook fans increased from 900 to over 40,000
Blog added to increase brand engagement and repeat visits to website
Winter and Halloween variations of home page created to garner fan attention

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Anthony For Men

Leading men's grooming products supplier, Anthony For Men, sees sales and traffic increase dramatically through ecommerce redesign and search engine optimization.

Visits from non-branded search have tripled since the beginning of the campaign
Traffic increased by 500% from non-branded search traffic
Goal abandonment dropped from an average of 72% to an average of 63% following a shopping cart redesign
Men's grooming guide helps visitors to find the right product for their skin

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NFL Youth PD

The NFL saw an increase in traffic by over 22% and the bounce rate decreased by over 40% after a thorough website design and CMS development.

Time spent on the NFL Youth Player website increased by an average of 3-4 times
Traffic increased by over 22% on the NFL Youth Player website
Bounce rate on the NFL Youth Player website decreased by over 40%
Q&A with Coach Miller provides readers with insider access to football tips

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SpaFinder

Leading online spa resource, SpaFinder, brought in over 55 thousand visitors to a key seasonal campaign through social media marketing and conversion rate optimization by Blue Fountain Media.

Word-of-Mouth engagement increased 1,200%
500% increase in social media influence through Facebook & Twitter
Conversion rates increased from 12% to over 20% with Deal Days landing page redesign
Residual traffic continues year-long thanks to repeat, email offers

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Granite Transformations

America's leader in granite countertop overlays, Granite Transformations, sees website traffic double and consultations increase by 50% after a website redesign, a new CMS and search engine optimization.

Doubled average monthly visitors
51% of visitors to the website now come from search engines
83% increase in consultations from the previous year
The website ranks on page 1 of Google for 68 high-value keywords, including "granite counter tops", and many more long tail search terms

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Broadway Nails

With a redesigned Flash website, Broadway Nails, a world leader in artificial nails, is now able to keep users on their website 60% longer and bounce rates have been cut in half.

The average amount of time a user spends on the site increased by 60%
Bounce rates have decreased by 50%
Overall engagement with the Broadway Nails brand has increased by 5 times the initial level of engagement
Interactive application helps users find the best nails

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JW Surety Bonds

Through a new PPC Marketing strategy, JW Surety Bonds, the largest U.S. surety bond company experiences a rise in conversion rates, conversions and a decrease in cost per conversion.

Conversion rates increased by 93%
Cost per conversion dropped 23%
Increased the number of conversions by 15%
Ad spend decreased by 13%

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R.A.G. New York

Manhattan clothing store R.A.G. New York experiences rapid growth thanks to a new ecommerce website coupled with online marketing services.

Traffic has increased exponentially since the website launch in early 2008
Conversion rates have increased by nearly 2.5 times what they had been previously
Cost-per-acquisition has been decreased to less than 20 cents
Content management system allows for easy update of products and content

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Westy Self Storage

Three days after launching their new pay per click marketing strategy, Westy Self Storage experiences a rise in conversions, conversion rates and a decrease in ad spend.

Conversion rate increased by 20%
Cost per conversion decreased by 61.3%
Increase in the number of conversions by 45%
Ad spend decreased by 43%

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Young Survival Coalition

Blue Fountain Media developed a rich and dynamic website for Young Survival Coalition, customized with bulletin boards, community features, events, and social media features as simple as the click of the mouse.

Increased time on site and average page views
Organization of content present the ability to interlink site content and allow users to better engage in YSC
Implemented meaningful and direct paths for users to explore site content, offerings, events, communities and resources.
The website offers resources, connections, and outreach opportunities

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RaceFansTV

RaceFansTV acquires investment capital thanks to website planning completed by Blue Fountain Media, then sees results of website design and development within 6 months.

Ranks on Page One of Google for the highly-competitive keywords "racing videos" and "racing video," as well as a host of other long tail keywords
Mentioned on the BBC, Yahoo! Sports, and Expansión
Named 'Site of the Week' on Bangshift.com, #2 Best Video Website of the Week by Internet Video Magazine, and is presently #1 on the TV-Links.eu guide

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Would You Rock This

Would You Rock This, an online fashion community, experiences an increase in user sign ups, uploading of sketches and sharing after a website redesign and a conversion optimization strategy.

Time on site increased to over 5 minutes per visit
An average of 11 pages viewed per visit
Bounce rate decreased by over 15%
Aspiring designers find a new outlet to receive feedback and get new ideas

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Well Appointed House

Well Appointed House, a luxury home decor ecommerce shop, experiences an increase in traffic and conversions through a user-friendly website developed by Blue Fountain Media.

Re-design and development has increased time on site, product interest and inquiry, and sharing of products
Clear user-pathways help increase conversions and lead the consumer to the desired product
Implemented a streamlined 3 step checkout process
New website provides loyal customers with 10,000 home decor items.

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Center For Fiction

Center for Fiction's newly launched ecommerce website helps increase time on site, product interest and conversions.

Ease to use ecommerce platform increases product interest and conversions.
Users spend more time on site due to a streamlined navigation and content organization.
Bridge the gap between offline and online through interactive multimedia galleries for photos and videos.
Website creates connections between writers and readers

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Long Island Heart Associates

By launching an extensive search engine optimization campaign, which focused heavily on Google Places, Blue Fountain Media successfully directed local visitors to targeted landing pages for their nearest Cardiology office.

Increased keywords appearing on page 1 of Google by over 200%
Increased overall search engine traffic by over 25%
Increased in inbound links by 300%
Receive 70% of traffic from search engines
Received local search engine traffic through optimized Google Places listings

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Manhattan Aesthetic Surgery

Manhattan Aesthetic Surgery approached Blue Fountain Media seeking a way to better market their website and increase interaction with their brand.

Designed and launched blog site to support and promote MAS products, services, and its brand
Promoted social media presence with enhanced sharing functionality
Established online fan community to increase brand interaction
MAS becomes hub for industry news

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New York Organ Donor Network

The New York Organ Donor Network, with the help of Blue Fountain Media, were able to simplify and consolidate their registration forms and substantially increase their website traffic.

50% increase in site traffic from search engines
320% increase in keywords appearing on page 1 of Google
Monthly newsletter updates donors and supporters with news and events
Language translation tool localizes the website for chinese & spanish speaking visitors

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New York Bariatric Group

With the help of search engine optimization, email marketing, and a redesigned website, StopObesityForLife.com, experiences growth in online visitors and new customers.

Increased website's page views by over 200%
Increased average time on site by 40%
Reached over 40 competitive keywords on page one of Google's Search results
Live chat feature provides visitors with quick answers to their questions

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NYGI Care

Dr. Baradarian and Dr. Tenner approached Blue Fountain Media as the firm of choice for updating their website. The results led to a long term relationship as they had Blue Fountain Media provide their online marketing and search engine optimization.

Securing over 70 rankings on page one of Google’s search results
Visitors spend an average of three minutes on-site and view over 4 pages per visit
Search traffic increased by over 500%
Averaging over 20 weekly consultation leads

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Endeavor Elevator

Endeavor Elevator gets a customized ecommerce website up and running within one month thanks to Blue Fountain Media's thorough planning and agility.

Immediate increase in sales within 1 week of launch
Conversion rates doubled through funnel optimization
80% of new visitors to the website become repeat customers
A simplistic check out process allows visitors to search and purchase products effortlessly

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Gift of Life Bone Marrow Foundation

The Gift of Life Bone Marrow Foundation raises over $3 million thanks to a Web 2.0-based donor registration program designed by Blue Fountain Media.

Online donations increased by 70%
Over $3 million raised through online donations
Thousands of new memberships created through the online membership sign-up feature
Social media platforms allow supporters to receive instant updates on news and events

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Disney

Social media marketing campaign that sent thousands of new viewers to the Disney website with a cost-per-acquisition of less than 5 cents per visitor.

Thousands of new viewers every hour within the first day of the campaign
Over 5 minutes spent on the website per visitor, a 25% increase from the average
Less than 5 cents per qualified visitor (far more cost effective than any banner or Adwords campaign)

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Poly Scientific

Blue Fountain Media built a custom CMS and website to handle the increasing demand faced by Poly Scientific, one of the nation’s leading manufacturers of laboratory chemicals, stains and reagents.

80% increase in technical and product inquiries
100% increase in conversion rate of reoccurring orders through the site
60% increase in receiving customized new product requests
Flash demos help educate existing and potential customers on the products

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Bradley's Military

A redesigned website with clear messaging, strong calls-to-action and key ecommerce functionality has led to a jump in sales, improved conversion rates and an increase in time spent on the Bradley’s Military website.

Increased average monthly conversions over 40%
Traffic grew by over 35% within the first 2 months of the site's launch
User engagement on the site increased by over 20% within the first two months
The blog allows Bradley's Military to effectively communicate with their customers

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Prior Tax

Within 4 months of beginning SEO, PriorTax.com was on page 1 of Google for over 30 competitive keywords, dramatically reducing marketing costs by integrating SEO with an existing PPC campaign.

10,000+ new customers from organic search engine optimization
46 competitive keywords, as well as hundreds of "long-tail" keyword phrases, on page 1 of Google, Yahoo! and MSN
Over 10,000 visitors per month from organic traffic, at a cost per acquisition of less than 1/3 of paid search
Became the online destination to file taxes late

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Luxury Air Jets

Luxury Air Jets sees sales and client retention increase through website design and CMS development by Blue Fountain Media.

Designed and developed a new site to capture Luxury Air Jets' feel of luxury and professional service
Effectively integrated Flash animation with effective search engine optimization
Increased sales by successfully integrating online and offline content
Monthly newsletter updates subscribers with special offers

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Parallax Productions

Blue Fountain Media provided the production house with an attention-grabbing website, which can quickly provide access to clients for easy viewing of work in progress.

Created a Flash-based site with an integrated video gallery
Custom content management system enables the client to update all content and media
Login functionality allows the client to create time-sensitive usernames and passwords for clients to view their work

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News Infusion

The News Infusion was created within a two-month timeframe to distribute video & audio news in addition to a multi-level membership feature for users to save, download and share media files.

News Broadcast Network's website ranks high on search engines for published media files
Content is delivered on a daily basis through a user-friendly content management system
The website requires little to no maintenance and is updated easily

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