Disney

Objectives

Blue Fountain Media marketing team was given a one week notice to drive thousands of new qualified visitors to Walt Disney Thanksgiving Day Special Videos website.

Methodology

Blue Fountain Media came up with a 2-tier approach to get the maximum number of qualified viewers to the site:

• Harnessing the power of social media sites to spark the interest of targeted demographic users in the rich media content provided on the site.
• Creating awareness on specific blogs and forums to drive traffic to seek out interested visitors.

Results

Blue Fountain Media led thousands of new viewers to Walt Disney's special videos website by leveraging social media marketing. By the end of the day, a near record number of views were registered by the videos.

Furthermore, the social media marketing campaign proved to be more cost effective than any banner or Adword campaign.

• Each qualified visitor cost less than 5 cents per visit
• Over 5 minutes spent on the website per visitor, a 25% increase from the average
• Thousands of new viewers every hour within the first day of the campaign