Icon Parking Systems

Icon Parking Systems

Icon Parking sees a significant decrease in their paid search CPA through ongoing optimization of their pay-per-click marketing campaign.

  • Decreased paid search CPA by 53%
  • Increased paid search conversion volume by 56%
  • Increased ad click through rate by 38%
 

The Design

Check out the greatest creations we have made for Icon Parking Systems

  Before

About The Client

Icon Parking owns and operates 200 parking locations in New York City

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After
Icon Parking Systems Homepage Icon Parking Systems Locations Page Additional Images
 

The Details

Objectives

Icon Parking initially approached Blue Fountain Media requesting a redesign that would make their website more interactive, engaging, and would highlight their coupon program to increase sales. After their website was redesigned to better engage users, Icon Parking sought to attract a greater volume of site visitors through targeted pay-per-click marketing.

Methodology

Before expanding Icon Parking's pay-per-click marketing campaign to increase site traffic, Blue Fountain Media got to work implementing several onsite edits to improve the categorization of Icon's service locations. By improving this categorization, Icon Parking was able to direct traffic to a wider array of specific landing pages catererd to the parking locations users were searching for. To further increase the scope of potential traffic, the improved categorization also included pages that would cater to users searching for parking related to local attractions and events in addition to location or neighborhood parking.

Next, Blue Fountain Media began driving traffic to the new Icon Parking site though PPC marketing. However, before launching the campaign, adgroups were segmented to be signficantly more granular. By providing more specific adgroups and expanding keyword targeting to include hundreds of long-tail variations, Blue Fountain Media was able to deliver highly relevant ad copy that would speak to the users' search queries. The increase in ad group segmentation also provided additional insight as to what adgroups, approaches, and ad copy was most effective.

Results

  • Decreased paid search CPA by 53%
  • Increased paid search conversion volume by 56%
  • Increased ad click through rate by 38%
 

Services Provided

Creative Design

Web &
Mobile Development

Online Marketing

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