In The Heights

In The Heights

In The Heights sells out its opening shows after building an engaged community on Facebook, Twitter, Instagram, and more.

  • Increased social media traffic to over 48% of total site traffic
  • Built engaged community of over 2,900 Facebook Likes & 400 Event RSVPs
  • Obtained 5.4 million ad impressions in 6 weeks leading up to premiere
  • Achieved Facebook clicks at a rate of $0.54 per click
 

The Design

Check out our homepage design we have created for In the Heights

About The Client

In The Heights is a hit broadway play that has won 4 Tony awards.

Work With Us

The Results

Through social media marketing, including Facebook Advertising, In The Heights was able to establish a dedicated and engaged online community that contributed to sell-out opening performances.

 
 

The Details

Objectives

Leading up to their premiere of shows in Westchester, In The Heights was in need of a social media marketing campaign that would spark interest, increase word of mouth, and drive ticket sales.

Methodology

To begin promoting the opening In The Heights shows in Westchester, Blue Fountain Media first designed and developed a website including basic show information as well as links to an online box office for ticket purchases. This website was also supported by the creation of a branded In The Heights Facebook page, where an engaged online community began to grow. Traffic was driven to the In The Heights Facebook page through highly-targeted Facebook advertising. Various user profiles were targeted uniquely with relevant ad copy. Users were targeted on a geographic basis as well as broad and specific interest campaigns. As a result, Facebook clicks were acquired at an extremely competitive rate of just $0.54 per Like.

Blue Fountain Media took advantage of this initial fan base to further increase word of mouth at an exponential rate. The In The Heights fanbase continued to grow through ongoing marketing on Facebook including daily status updates that highlighted cast members, reviews, press mentions, and engaging photography. Additionally, a successful Facebook contest was able to obtain over 325 email addresses for ongoing marketing while promoted Facebook events allowed users to RSVP for In The Heights and remain continuously engaged with users leading up to showtime.

Lastly, as the first run of In The Heights shows began, Blue Fountain Media continued to interact with the growing In The Heights online community via Instagram and Twitter to increase additional word of mouth.

Results

  • Increased social media traffic to over 48% of total site traffic
  • Built engaged community of over 2,900 Facebook Likes & 400 Event RSVPs
  • Obtained 5.4 million ad impressions in 6 weeks leading up to premiere
  • Achieved Facebook clicks at a rate of $0.54 per click
 

Services Provided

Creative Design

Web &
Mobile Development

Online Marketing

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