New York Bariatric Group

Objectives

Dr. Garber, lead surgeon of the New York Bariatric Group came to Blue Fountain Media seeking an increase in online lead generations and a stronger online presence.

Methodology

The Blue Fountain Media team met the needs of the New York Bariatric Group's head surgeon, Dr. Garber, by increasing the number of visitors to his site and by redesigning his website to include helpful, interactive resources that guide prospective patients into scheduling their first appointment.  By establishing online chat support, seminar registration and flash videos, we were able to increase users' time and interactivity on-site. 
Next, Blue Fountain Media began establishing strong rankings for high traffic keywords, to increase search traffic to StopObesityForLife.com . We ensured these terms were highly relevant to Dr. Garber's practice in order to increase the likelihood that these visitors would schedule appointments and become customers.

Results

Through use of Search Engine Optimization, Email Marketing and the launch of a new, interactive website, Blue Fountain Media was able to deliver exciting results that met the client's needs and goals. Our Search Engine Optimization campaign was able to reach over 40 competitive keywords on page one of Google's search results. Some of these page one rankings yield extremely high amounts of traffic including the keywords "Gastric Bypass", "Gastric Bypass Surgeon" and "Weight Loss Surgery".

Blue Fountain Media's redesign of StopObesityForLife.com was able to convert their traffic increase into new customers. By providing a helpful online chat functionality and online seminar registration, visitors spent an average of 40% more time on site and viewed three times as many pages.