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New York Organ Donor Network

Blue Fountain Media worked closely with The New York Organ Donor Network to encourage donor registrations by designing and launching a new website.

Results Achieved

  • 50% increase in site traffic from search engines
  • 320% increase in keywords appearing on page 1 of Google
  • Monthly newsletter updates donors and supporters with news and events
  • Language translation tool localizes the website for chinese & spanish speaking visitors
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Objectives

The New York Organ Donor Network came to Blue Fountain Media with two primary objectives: to simplify the maintenance of their website and to increase its online presence.

Methodology

The Blue Fountain Media team kicked off the NYODN project by relaunching their website with an easy to manage Content Management System and a consolidated form structure that simplified donor registration and its management.  Next, we launched an intensive Search Engine Optimization campaign to increase site visitors and spread awareness of NYODN in relation to relevant keywords. 

Results

In just a couple months, the Blue Fountain Media team delivered results that exceeded the client's expectations. Our Search Engine Optimization campaign tripled the amount of keywords found on Google's page one search results and increased traffic from search engines by over 50%. In addition, branded search traffic has helped increase conversions through search engine optimization and offline advertising.

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Before
After
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About The Client
New York Organ Donor Network
New York Organ Donor Network is an organization that is dedicated to saving and improving lives through organ, tissue and eye donation and transplantation.
Services Provided
  • Website Redesign
  • Content Management System
  • Search Engine Optimization
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