NFL Youth PD

Objectives

The National Football League came to Blue Fountain Media with an urgent need: cut down on paperwork used to manage their nation-wide youth player development program. Also, the website was not fulfilling the goals set forth by the organization, such as increasing sign-ups for the program.

Methodology

Blue Fountain Media didn't just build a website that uses the latest in interactive technology to deliver a compelling experience to a demanding audience. We also identified all of the administrative challenges within the organization and built a custom content-management-system that would solve these specific problems. We did this by assessing the capabilities and limitations of their existing platform and proposing solutions to each constraint through the new content-management-system that was built from scratch to match their specifications. The content management system enables their existing paperwork and documentation to be tracked, filtered, sorted and organized online. Question-and-Answer with legendary Coach Miller provides readers with insights from one of the league's legends.

Results

The redesign complements the NFL brand online with stronger calls-to-action and a robust content management system. This back-end system streamlined the employee's routine into a dynamic time-saving paperless process with tracking capabilities.
Since the redesign, they've seen stellar results:

• The NFL Youth Player website's traffic increased by over 22%.
• Visitors stay on the site an average of 3-4 times longer.
• The bounce rate dropped by over 40%.
• The content management system collectively saves the organization hundreds of hours per week.
• A full-featured site provides young people a chance to see what the NFL can do for them, not only as athletes, but as productive adults.