NFL Youth PD

NFL Youth PD

The NFL saw an increase in traffic by over 22% and the bounce rate decreased by over 40% after a thorough website design and CMS development.

  • Time on Site increased by 150%
  • Traffic increased by over 22% on the NFL Youth Player website
  • Bounce rate on the NFL Youth Player website decreased by over 40%
  • Q&A with Coach Miller provides readers with insider access to football tips
 

The Design

Check out the greatest creations we have made for NFL

  Before

About The Client

Youth player development program of the National Footbal League.

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NFL Homepage After Case Study After
NFL After Homepage NFL About Us Page NFL Locations Page NFL Coaches Corner Page Additional Images
 

The Details

Objectives

The National Football League came to Blue Fountain Media with an urgent need: cut down on paperwork used to manage their nation-wide youth player development program. Also, the website was not fulfilling the goals set forth by the organization, such as increasing sign-ups for the program.

Methodology

Blue Fountain Media didn't just build a website that uses the latest in interactive technology to deliver a compelling experience to a demanding audience. We also identified all of the administrative challenges within the organization and built a custom content-management-system that would solve these specific problems. We did this by assessing the capabilities and limitations of their existing platform and proposing solutions to each constraint through the new content-management-system that was built from scratch to match their specifications. The content management system enables their existing paperwork and documentation to be tracked, filtered, sorted and organized online. Question-and-Answer with legendary Coach Miller provides readers with insights from one of the league's legends.

Results

The redesign complements the NFL brand online with stronger calls-to-action and a robust content management system. This back-end system streamlined the employee's routine into a dynamic time-saving paperless process with tracking capabilities. Since the redesign, they've seen stellar results:

  • The NFL Youth Player website's traffic increased by over 22%
  • Time on Site increased by 150%
  • The bounce rate dropped by over 40%
  • The content management system collectively saves the organization hundreds of hours per week
  • A full-featured site provides young people a chance to see what the NFL can do for them, not only as athletes, but as productive adults
 

Services Provided

Strategy & Consulting

Creative Design

Web &
Mobile Development

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