Recent News:

Prior Tax

Prior Tax came to Blue Fountain Media for a website redesign as well as a thorough search engine optimization campaign.

Results Achieved

  • 10,000+ new customers from organic search engine optimization
  • 46 competitive keywords, as well as hundreds of "long-tail" keyword phrases, on page 1 of Google, Yahoo! and MSN
  • Over 10,000 visitors per month from organic traffic, at a cost per acquisition of less than 1/3 of paid search
  • Became the online destination to file taxes late
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Objectives

Drive traffic to PriorTax.com through organic search results by targeting keywords that would be most effective in bringing new leads to the website and lowering the cost of the company’s pay-per-click spending. Until December, PriorTax.com was waging an escalating battle with their pay-per-click competitors as each website continually increased its bids on targeted keywords. Less than 1% of their visitors came from organic search results.

Methodology:

The PriorTax.com website was optimized to be more search engine friendly while Blue Fountain Media performed in-depth analysis to determine the strengths and weaknesses of PriorTax.com’s online competitors, then sought out ways of overcoming them. Quality content was created, which attracted highly relevant links and qualified visitors to the website.

As the CEO put it, “I’m glad to have the Blue Fountain Media team on my side.” Today, 30% of traffic to the website is a direct result of SEO, saving Prior Tax enough money to be able to increase their pay-per-click bids higher than what their competitors can afford. PriorTax.com is now on page 1 of Google for over 46 competitive keywords, and seasonal traffic had increased by 8 fold.

Prior Tax was able to take advantage of organic rankings during the late tax filing peak seasons in October (the deadline for filing with an extension) and April (the final deadline for filing 2005 taxes late). The website did not have to pay for each click that it received from the massive amount of searching done during those periods for the services they provide,the most prominent one being 2009 tax return filing.

Results

Within 4 months of beginning SEO Prior Tax.com had:

  • PriorTax.com website optimized to be search engine-friendly.
  • Targeted over 150 keywords in total, with a variety of long tail, medium difficulty, and very competitive keywords.
  • Analysis done to seek out and dominate competition in organic rankings.
  • Relevant, valuable inbound links created to improve rankings.
    • Over 10,000 new customers from organic search engine optimization
    • 46 competitive keywords, as well as hundreds of "long-tail" keyword phrases on page 1 of Google, Yahoo! and MSN
    • Over 10,000 visitors per month from unpaid search, at a cost per acquisition of less than 1/3 of paid search.

    • Prior Tax saved thousands of dollars by adding SEO to existing PPC campaign, and established itself as a premiere online service to file late taxes.

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Client Testimonial
Blue Fountain Media got me exactly what I was looking for: more organic traffic that converted into revenue on my website. The tax industry is a competitive arena, but Alhan's team came through, even outranking industry leaders like TurboTax for certain keywords. Now I get high volumes of qualified traffic, regardless of whether or not I pay for keyword advertising. That's the beauty of SEO and where the ROI really is.
Owner Prior Tax
About The Client
Prior Tax
Late tax filing service.
Services Provided
  • Search Engine Optimization
  • Social Media Marketing
  • Banners
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