Tweezerman

Tweezerman

Tweezerman sees an increase in online sales with the help of a new ecommerce design

  • Non-branded search traffic increased by 186%
  • Increased conversion rates by 27%
  • Decreased paid search cost per conversion by 40%
  • Paid search click through rates increased 195%
 

The Design

Check out the greatest creations we have made for Tweezerman

  Before

About The Client

A global industry leader in providing the best quality beauty tools for the last 25 years.

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Tweezerman Website After After
Tweezerman Site After Tweezerman Product Page Tweezerman Product Page Case Study Additional Images

The Results

Through the implementation of effective onsite and offsite search engine optimization, Tweezerman experienced a 186% increase in non-branded search engine traffic in just a few months.

 
 

The Details

Objectives

Maggie Kombogiannis, Director of Training and Online Media for Tweezerman, came to Blue Fountain Media to strengthen their digital offerings and consumer engagement, develop a framework to allow international site replication, and drive highly qualified traffic with increased conversion rates. Blue Fountain Media was able to accomplish all of these goals with an ecommerce redesign, search engine optimization and pay-per-click marketing campaign and through onsite conversion rate optimization

Methodology

Blue Fountain Media broke down Tweezerman's project into five detailed steps and set up calls at every milestone to keep Tweezerman fully involved throughout the project.

The first phase in the process was an in-depth planning and discovery phase in which Blue Fountain Media researched industry trends and the specific needs and goals of Tweezerman. By uncovering micro and macro trends of the industry, Blue Fountain Media was able to define key features to be included in the website and establish the website's sitemap.

Next, came the design visualization phase. Here, the website's look & feel was laid out based on the information gathered during the discovery and planning phase. Blue Fountain Media and Tweezerman worked closely to create an effective design structure that emulated the brand and resonated well with its user group. The focus for Tweezerman's outward facing design was to make it function as an effective lead-generation tool. Once the design mockups were approved, we moved on to the third phase in the process.

The web development phase is where the front and back end coding took place. Construction of the website, based upon the selected design mock ups, was completed and site features were implemented

The fourth phase in the process was the Testing and Launching phase. This phase entailed thorough QA testing and debugging to make sure all site elements functioned as intended. Once approved, Tweezerman's staff was trained by Blue Fountain Media to use their customized Content Management System for seamlessly uploading new content, photos, product pages, product categories and more.

The last phase in the process was the site's Marketing and Maintenance. By driving qualified, purchase-oriented traffic from Search Engine Optimization and Pay-Per-Click Campaigns to Tweezerman.com , Blue Fountain Media was able to significantly increase the site's conversion volume. This traffic was driven by constantly improving search engine visibility for organic keywords and building, maintaining and monitoring a highly targeted Pay-Per-Click campaign. Through website maintenance and conversion optimization we ensured Tweezerman would convert those visitors into customers and repeat customers.

Results

  • Non-branded search traffic increased by 186%
  • Increased conversion rates by 28%
  • Paid search cost per conversion dropped 40%
  • Paid search click through rates increased 195%
 

Services Provided

Strategy & Consulting

Creative Design

Web &
Mobile Development

Online Marketing

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