Young Survival Coalition

Objectives

Re-launch YSC's online presence by creating a robust, flexible online platform that speaks directly to their demographic's needs and desires. Fill the gap online for young women diagnosed with breast cancer, caregivers, medical professionals and family members affected by the disease.

Methodology

Over 100 hours of field research, interviewing breast cancer survivors, family and friends of survivors, recently diagnosed and staff (and board) members served as our first step for evaluating the projects goals, opportunities and insights used to create a meaningful platform to speak to the needs of women.

Results

• Increased time on site and average page views.
• Organization of content present the ability to interlink site content and allow users to better engage in YSC and explore the organizations offerings, events, affiliates and member benefits.
• Personalized informational pathways provide meaningful and direct paths for users to explore site content, offerings, events, communities and resources.