On September 27, the Black Ivy League and the Ogilvy & Mather Black Diaspora Professional Network presented the panel discussion: Monetizing Digital Media at the Manhattan office of Ogilvy & Mather.
Among the panelists was Blue Fountain Media Chief Content Officer Jon Gelberg, who addressed issues relating to content marketing, public relations and social media practices for small business.
The panel was moderated by Nelly Yuspova, the founder of Digitalwoman.com and the CTO of Webgrrls, International.
“Everyone knows something about social media,” Gelberg said. “There are very few people who really understand how to use social media to enhance your brand, grow your revenue and really serve your current clients and customers.
“This panel brought real expertise and experience to the table and offered the audience some really practical advice and resources, precisely the kind of information they can effectively put to use immediately.”
Other panelists included Maisha Walker, the President of The Black Ivy Alumni League, Jason Madhosingh, Director, Mobile & Online for American Express; Amy Litt, a consultant at Amy Litt, Inc.; and Bridgette Howard, of Ogilvy’s Digital Innovation Lab & Global Mobile Marketing Team.
The panel discussion was followed by a lively Q & A from the audience.