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Content Marketing

Content marketing allows you to bridge the gap between online and offline
advertising initiatives by developing a unanimous voice to tell your story.

Content Marketing Process

We can plan, create, and implement content that truly speaks to your prospective clients.

  • Strategy

    Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to determine what content marketing initiatives will communicate effectively with your audience.

  • Creation

    High-quality and sharable media is essential to successful content marketing. Marketing strategists and copywriters collaborate to develop unique content catered for each specific marketing channel to meet the overall goals of your business.

    Creation
    Creation
  • Distribution

    Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.

    Distribution
    Distribution
  • Cross-Promotion

    Our cohesive strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.

    Cross-Promotion
    Cross-Promotion

The Impact of Content Marketing

Content plays an integral role in all other digital marketing channels.

  • Compelling content is crucial in getting recipients to open, and then click through your email marketing initiatives. Providing your audience with messages and resources worth reading is what will keep them coming back for more.

    Content that is easily sharable means that it has the capability to get in front of a wide audience. Creating resources that can be distributed on social platforms allows you to show your value to your followers, and hopefully your future customers.

  • Your website will be recognized and rewarded by search engines that believe you have quality content to share with users. Consistent publishing and building up a good reputation will organically increase your positioning.

  • In order for PPC campaigns to be effective, you need great content. It needs to draw in the reader, and give them just enough information to pursue further details and visit your website.

    Building up a persona for your business depends on a good relationship with your public audience. That means utilizing the right content to display your thought-leadership, build up your inbound links, and solidify a reputation for your brand.

Content Comes in Many Forms

Think outside the box to determine how you can better communicate with your customers online.

  • Infographics

    Infographics allow you to display complex information to your audience in a visually-appealing way. These unique documents are useful, sharable, and exemplify your leadership within your industry.

    Infographics
  • Multimedia

    From podcasts and videos, to animations and interactive content, multimedia can be a useful way to educate your online visitors on your products and expertise. This regular content can be a reliable way for people to engage with your brand on a consistent basis.

    Multimedia
  • Print Media

    Whether these are books, magazines, or print advertisements, creating content that is unanimous both online and offline is critical in harnessing a consistent voice for your brand.

    Print Media
  • Blogs

    This is another opportunity for you to deliver regularly scheduled content to your audience that they can rely on. It allows you to position yourself as a leader in your field, while naturally navigating visitors to your website so that they can explore more about your business.

    Blogs
  • Reports

    Whitepapers, presentations, and reports are a great way to deliver informative content to online visitors. For those potential customers that are trying to learn more about your industry and the work that you do, this lets you get in front of them early on to showcase your industry authority.

    Reports
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978