Conversion Rate
Optimization

Conversion Rate Optimization

Increase the percentage of your website visitors who turn into leads.

  • Make your web pages more relevant to visitors.
  • Increase customer trust by using on-page elements.
  • Improve calls-to-action to incite the user to become your next customer.
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We Turn Mere Traffic Into Sales

Your website is probably getting new visitors as you read this. How many of them are turning into leads? Conversion optimization is the process by which we can help you increase the percentage of visitors who become your next customers.

We begin the process by taking a look at what type of website traffic is going to which pages. It is important to ensure that each page is receiving traffic from the right sources. For example your home page should not be getting traffic from searches for all of your services of products. Instead, each type of service or product should have it's own landing page. That way, your users will immediately find what they are looking for and are more likely to take an action such as purchase a product or request your services.

We reduce the number of calls-to-action to a minimum and make sure that they match up with the potential intent of the user that has come across the landing page.

We reduce the number of visual distractions on the page to focus the user's eyes on what will turn them into your next customer.

On each landing page, we take a look to ensure that the messaging on the page is clear and matches the types of searches that would lead users to find the page in the first place. We add supporting copy to supplement any assertions.

We eliminate any unnecessary requests for information from users by streamlining the process by which they either make a purchase or request your services.

Our team adds elements to your landing pages so as to instill trust with the user.

 

Industry Whitepapers & Market Insights

13 online marketing trends

View our free, informational whitepapers that offer professional advice and helpful tips in the field of web design and online marketing.

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13 Online Marketing Trend for 2013

 

CRO Case Studies

Web design, development and marketing results we've achieved

Icon Parking Systems

Icon Parking attracts a greater volume of traffic and conversions from paid search with ongoing optimization of their pay-per-click marketing campaign.

  • Decreased paid-search CPA by 53%
  • Increased paid-search conversion volume by 56%
  • Increased ad click through rate by 38%
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Tweezerman

With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.

  • Non-branded search traffic increased by 186%
  • Increased conversion rates by 27%
  • Decreased paid search cost per conversion by 40%
  • Paid search click through rates increased 195%
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Blue Fountain Media Reviews - Publisher's Clearing House

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