We Turn Mere Traffic Into Sales
Your website is probably getting new visitors as you read this. How many of them are turning into leads? Conversion optimization is the process by which we can help you increase the percentage of visitors who become your next customers.
- We begin the process by taking a look at what type of website traffic is going to which pages. It is important to ensure that each page is receiving traffic from the right sources. For example your home page should not be getting traffic from searches for all of your services of products. Instead, each type of service or product should have it's own landing page. That way, your users will immediately find what they are looking for and are more likely to take an action such as purchase a product or request your services.
- On each landing page, we take a look to ensure that the messaging on the page is clear and matches the types of searches that would lead users to find the page in the first place. We add supporting copy to supplement any assertions.
- We reduce the number of calls-to-action to a minimum and make sure that they match up with the potential intent of the user that has come across the landing page.
- We eliminate any unnecessary requests for information from users by streamlining the process by which they either make a purchase or request your services.
- We reduce the number of visual distractions on the page to focus the user's eyes on what will turn them into your next customer.
- Our team adds elements to your landing pages so as to instill trust with the user.
Meet Our Marketing Team
Experts in conversion optimization | Meet everyone at Blue Fountain Media
Scott Humphrey Marketing Associate
Ashley Kemper Marketing Manager view profile
Adrienne Rhodes Marketing Manager view profile
Stephanie Walton Marketing Associate
David Dweck Marketing Manager view profile
Andrea Orton Marketing Associate
Andrew Zahornacky Marketing Associate
Emily Sokolow Marketing Specialist
Shelby Ahern Marketing Specialist
Gary Nix Marketing Specialist view profile
Crystal Grandison Marketing Specialist
Jared Del Prete Strategy Manager
Rishe Groner Associate Strategist
Matthew Doyle Marketing Specialist
Julie Barsamian Associate Strategist
Thom Prewett Director of Corporate Marketing
Alanna Francis Director of Marketing view profile
Clients Who've Benefited From Our Conversion Optimization Services
Hear what our clients have to say in their own words:
We increase marketing ROI for each of our clients. | See more Testimonials
Sr. Director, Interactive Development; Publisher's Clearing House
Director of Online Media, Tweezerman
Conversion Optimization Case Studies
Anthony For Men
- Visits from non-branded search have tripled since the beginning of the campaign
- Traffic increased by 500% from non-branded search traffic
- Goal abandonment dropped from an average of 72% to an average of 63% following a shopping cart redesign
- Men's grooming guide helps visitors to find the right product for their skin
R.A.G. New York
- Traffic has increased exponentially since the website launch in early 2008
- Conversion rates have increased by nearly 2.5 times what they had been previously
- Cost-per-acquisition has been decreased to less than 20 cents
- Content management system allows for easy update of products and content