Email Marketing

Email Marketing

Make the most of your list of subscribers through an optimized email marketing strategy.

  • Our subject lines incite higher open rates.
  • Our newsletter designs increase click-through rates.
  • We couple strong landing pages with effective emails to increase overall conversion rates.
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Our email marketing methodology Increases Your ROI:

By treating email marketing as an engaging dialogue between yourself and your recipients,
you can utilize email to accomplish your objectives and increase your online marketing ROI.
Below is our methodology to ensure that you are getting optimal results from your email marketing campaigns:

Audience Research & Data Collection

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

Try to gather as much relevant information about your recipients from your email signup form. Some examples of information you might want to ask for include title, company, or location. However, you should only ask for the information that you will actually use to segment your email campaigns. Asking for too much information can decrease your rate of email signup.

Analyze Goals & Objectives

Most recipients spend no more than a couple seconds when viewing an email.

Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action.

Email Design

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click through rates.

The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and complete your conversion with the use of a landing page that is synchronized with your email.

Optimization

Nobody likes to receive an email that is not relevant to them. We send relevant messages to recipients who look forward to them through use of segmentation, analytics, and past user activity.

All of our email campaigns involve using and measuring a/b testing to optimize your click through and open rates.

Analysis & Reporting

Timing and frequency are crucial metrics to consider when creating a well-crafted email marketing campaign. In order to make sure that the highest possible percentage of your subscribers open and click through your email campaign, we will find the optimal time and frequency to reach out to your customers and get actionable results.

In order to make sure your email marketing campaigns are getting you the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, hard and soft bounces and emails sent are all tracked and measured. Furthermore, we measure what percentage of your overall traffic and revenue marketing is giving your business online so you can see how much it is helping your business to thrive.

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Industry Whitepapers & Market Insights

How to Reach the Inbox Whitepaper

View our free, informational whitepapers that offer professional advice and helpful tips in the field of web design and online marketing.

 

Our Blog Posts on Email Marketing

sep 16
Direct Mail & Email Marketing: Better Together

If your business is using direct mail or email marketing, consider using both together for even better results.

jul 15
Writing Effective Emails: What I Learned In The Newsroom

What can the hard-learned lessons of a newsroom teach us about email marketing? Quite a bit, actually.

discover more from our blog