Food & Beverage Website Design
Food & Beverage Website SamplesOur bold designs grab the attention of visitors and generate business.
- Smarties America's favorite candy has a new home!
- vitaminwater media Website for vitaminwater's press division
- ShopFresh Seafood Ecommerce website for fresh fish
- Cook for Your Life Social design for cooking website - specifically for those touched by cancer
- WineWave B2B website for wine distributor
- Goodie Gum Drops Customized ecommerce website
- Dream Water All natural health website
- La Grenouille Flash website for restaurant
Food & Beverage Case Studies
Cook For Your Life
Cook For Your Life, a recipe resource for those touched by cancer, sees tremendous traffic and branding results through social media marketing, search engine optimization, and a new non-profit website design.
- Increased site engagement and monthly conversions by over 9,000%
- Increased non-branded search traffic by 1,070%
- Increased direct traffic by 125%
- Increased engaged facebook users by 95%
Blue Fountain Media brought the Smarties brand into the 21st century with a newly designed Flash website and an adjoining B2B ecommerce site that depict a magical candy land for both children and adults to enjoy.
- Time spent on the website increased by 300%
- Bounce rates decreased by 25%
- Facebook fans increased from 900 to over 40,000
- Blog added to increase brand engagement and repeat visits to website
- Winter and Halloween variations of home page created to garner fan attention
Before & After RedesignsClick on the images to see details | See All Before & After
BeforeAbout The Client
Sunny AndersonThe new website greatly engages visitors through an interactive design, featured videos and recipes, and a social media presence.
BeforeAbout The Client
Dream WaterWe designed the new Dream Water website to provide users with simple navigations, build trust and credibility, and streamline the checkout process.
A Successful Food & Beverage Website Design...
The most important thing for any food, beverage or restaurant website is that it is designed and developed to drive actual business. This holds true regardless of whether a brand is selling a specific product online or a restaurant is trying to get web visitors to book reservations and make the trip to a brick and mortar restaurant. While there are many elements that go into garnering business through a food/beverage website, some of the most important include an easy-to-find, predominantly placed phone number, maps/directions to your location, and, of course, a vivid and professional photo gallery of your menu or products.
A great food, beverage, or restaurant website acts as an opportunity for brands to showcase a visual representation of their products with images of consumable products that leave viewers starving for more. High-quality, professional photography is a necessity while video and other forms of multimedia can truly capture a product's deliciousness. Furthermore, the design for a food and beverage website should also come together to illustrate your brand's atmosphere, tone, and attitude.
Background color choices should also draw an audience's attention to your product and act as an emotional trigger to make viewers hungry. While text is important particularly for recipe heavy sites, images of food should be a Food and Beverage website's main focus - only using text with good typography choices to add to the value of each image. Using great imagery of your product can go a long way towards making people go out and purchase your product.
A well thought out Food & Beverage site should be built largely around the product, but should also understand who the target market is and identify them through the use of images and text. Understanding your target audience's age, geographic location, and broad persona can help craft your site to better cater to your target audience. If applicable, a continued social dialogue with consumers can be maintained through social media or on-site forums. Users should have an easy time navigating to various social media outlets from your website to interact with your brand to give valuable feedback and insight on how they feel about your products.
A successful Food & Beverage website design must convey credibility and build trust. The Food & Beverage industry relies on consumer trust in their product when they consume it, and these themes need to be reflected on a website as well. This can be done by providing engaging content that educates your audience about how to go about cooking, growing, or eating your food in a way that makes your brand as much a trustworthy educator as a product selling company. Another way to build trust and credibility is to show your product in a way where it works seamlessly with other products that an audience might want to consume as well. Another option is to back off trying to sell your specific product entirely and instead aim to become an educational resource on nutrition, food and other food related subjects - highlighting your own products concurrently to the educational resource you are providing in terms of how much space they take up on your site.