Glossary
Abandonment Rate
What is Shopping Cart Abandonment Rate?
Shopping cart abandonment happens when a potential customer initiates an order online by starting the checkout process, but leaves before the purchase is completed. The rate at which … Read More
Above the Fold
What is Above the Fold?
A web design term that refers to the placement of valuable information on a page that doesn’t require the user to scroll down to view. This phrase originates from … Read More
Account Director
An Account Director oversees projects from start to finish and manages a team to deliver the best results for their clients. Account Directors maintain mutually profitable relationships with their clients by ensuring projects … Read More
Alexa Rank
What is Alexa Rank?
The traffic rank of a website, compared to all other sites on the web. This is provided by Alexa.com based on sample browsing behavior of people with the Alexa toolbar … Read More
Anchor Text
What is Anchor Text?
Anchor text, sometimes know as link label or link title, is the visible text that is displayed as part of a link. In the following example, the anchor text is … Read More
Attribution Modeling
What is an Attribution Model?
In advertising, an attribution model will allow marketers to look at the team of ads that contribute to a sale or conversion over an extended period of time. So … Read More
Augmented Reality
What is Augmented Reality
Augmented Reality (AR) is a term used to describe a combination of physical and virtual reality in which our live, real-world environment is enhanced or combined with computer-generated content. This … Read More
