What is Alexa Rank?
Alexa Rank is the traffic rank of a website, compared to all other sites on the web. This is provided by Alexa.com based on sample browsing behavior of people with the Alexa toolbar installed in their browser, combined with search engine ranking and search volume inputs. Alexa rank is not a particularly reliable metric due to the fact that it is based solely upon users with the toolbar. However is can be useful for identifying and analyzing traffic trends. Below is an image of Blue Fountain Media’s Alexa Rank.
Highlighted in the red box (23,587) is the global rank and in the blue box (6,298) is the U.S. rank.
How to Improve Your Alexa Ranking?
1. Claim your website on Alexa.com (http://www.alexa.com/siteowners)
2. Edit your company’s listing on Alexa.com
3. Download the Alexa toolbar and encourage your visitors to also.
4. Place the Alexa Rank button on your website.