Alexa Rank

What is Alexa Rank?

Alexa Rank is the rank of online traffic to a particular website, in comparison to all other sites on the web. The rating is provided by, who bases it on a compilation of the browsing behavior for people with the Alexa toolbar installed in their browser, combined with search engine ranking and search volume inputs. The ranking is made up of data compiled only through those who have the toolbar. Therefore, the Alexa rank is not a necessarily a reliable metric. There may be a lot of traffic that is not being taken into consideration, as well as numerous successful websites that are not listed or that have no rank at all. It is also a comparison of all websites rather than just your competitors or the other sites catering to the interests of your demographic. However it is updated daily, and can be useful for identifying and analyzing some of the traffic trends that individuals may have, and that information is always helpful when taking search engine optimization into consideration.

Over the last five years the Alexa Rank has dropped in value. Most people are investing their trust in more reliable data collection platforms such as Google Analytics. Many times the information they are getting on analytics platforms is not correlating with their Alexa Rank, and people want to get the most detailed trends and statistics as possible when analyzing their audience.
Below is an image of Blue Fountain Media’s Alexa Rank.

Highlighted in the red box (23,587) is the global rank, and in the blue box (6,298) is the U.S. rank.

How to Improve Your Alexa Ranking?

It’s important to create engaging and original content that will bring in traffic to your site and increase your overall SEO. However, these are just a few of the steps you can take to get started on boosting your Alexa Ranking. Here are some other steps you can take:

1. Claim your website on (

You want to certify your site through Alexa so that the measurement is coming directly from them, rather than simply an estimation driven by the information gathered through their data panel. While this may not necessarily give you a better rank, it will definitely give you a more accurate one. Having the most concrete information possible is essential to analyzing your traffic.

2. Edit your company’s listing on

Getting your site verified by Alexa and proving your ownership is an essential first step. You will then be given the ability to update your listing details to make sure that it is the most accurate information possible.

3. Download the Alexa toolbar and encourage your visitors to as well.

As we previously mentioned, Alexa bases its rank on those who have the toolbar downloaded. So it would certainly help if you had it. Reach out to the members of your audience. If they download the toolbar, then their searches will be taken into consideration when your rank is being calculated.

4. Place the Alexa Rank button on your website.

This is another way to make Alexa easily accessible to your visitors. You may understand the importance of your rank, but it always helps to make is as easy as possible for users to understand and connect to as well.

Alexa Rank Resources

If you are interested in learning more about Alexa ranks, why they are important, and how you can integrate them into your SEO practices, check out the following links:

Wow My Alexa Ranking is Great! Should I Trust It?

Search Engine Optimization Whitepaper