User Persona

User Persona

What is a User Persona?

A “User Persona” is a hypothetical user that is based on data collected from a business’ target audience. Like a real user, user personas are given a name, a … Read More

Native Advertising

Native Advertising

What Is Native Advertising?

The term native advertising (also commonly referred to as “Custom Content,” “Sponsored Content,” “Branded Content,” and “Content Marketing”) denotes ads that are designed to appear native to the website or … Read More

301 Redirect

301 Redirect

What is a 301 redirect?

The 301 redirect is an easy and efficient way to redirect a webpage. If you need to change a file name or move a page, the 301 redirect most … Read More

Cannibalization

Cannibalization

Overview:  Cannibalization occurs when the content on different pages of a website targets the same keyword within a search engine optimization campaign.  The cannibalized keyword may not be the focus of a given page, … Read More

Dots Per Inch (DPI)

Dots Per Inch (DPI)

Overview

Dots Per Inch (DPI) is the measurement of density of individual dots within a single inch and the space between those dots. This determines the resolution of images. The more dots per inch, … Read More

Google Penalty

Google Penalty

Overview

A website’s loss or decline in rankings within Google’s Search Engine Results Pages for select terms and keywords. These losses in rankings occur when a website breaches Google’s terms of service. Some of … Read More

Mobile Payment

Mobile Payment

Mobile Payment

A mobile payment is a payment performed through a mobile phone. There are various forms of mobile payment including SMS, Direct Billing, Mobile Web Payments, and Near Field Communication. As mobile technology … Read More

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