Attribution Modeling

Attribution Modeling

What is an Attribution Model?

In advertising, an attribution model will allow marketers to look at the team of ads that contribute to a sale or conversion over an extended period of time. So … Read More

Augmented Reality

Augmented Reality

What is Augmented Reality

Augmented Reality (AR) is a term used to describe a combination of physical and virtual reality in which our live, real-world environment is enhanced or combined with computer-generated content. This … Read More

Account Director

Account Director

An Account Director oversees projects from start to finish and manages a team to deliver the best results for their clients. Account Directors maintain mutually profitable relationships with their clients by ensuring projects … Read More

AdWords

AdWords

What is Google AdWords?

AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser can control how … Read More

Above the Fold

Above the Fold

What is Above the Fold?

A web design term that refers to the placement of valuable information on a page that doesn’t require the user to scroll down to view. This phrase originates from … Read More

AJAX

AJAX

What is AJAX?

AJAX is an acronym for Asynchronous JavaScript And XML. AJAX is a web development approach for creating dynamic and interactive web applications. AJAX allows for web applications … Read More

Abandonment Rate

Abandonment Rate

What is Shopping Cart Abandonment Rate?

Shopping cart abandonment happens when a potential customer initiates an order online by starting the checkout process, but leaves before the purchase is completed. The rate at which … Read More

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