Cannibalization

Cannibalization

Overview:  Cannibalization occurs when the content on different pages of a website targets the same keyword within a search engine optimization campaign.  The cannibalized keyword may not be the focus of a given page, … Read More

Correlation vs. Causation in SEO

Correlation vs. Causation in SEO

Correlation vs. Causation

Correlation describes the relationship between two or more variables that have a measurable effect on each other. In SEO, we look for variables that have an impact on search engine … Read More

Case Sensitive

Case Sensitive

A command that specifically requires each letter of a word or term typed in upper case or lower case letter. Some login interfaces will warn a user when caps log is activated in order … Read More

Cascading Style Sheet (CSS)

Cascading Style Sheet (CSS)

What is Cascading Style Sheet (CSS)

A style sheet format which allows users to separate their websites’ HTML and XHTML content from its style presentation. All of the presentation elements like font, color, background, … Read More

Customer Relationship Management (CRM) System

Customer Relationship Management (CRM) System

What is a CRM System?

Customer Relationship Management (CRM) systems are used to organize, automate, and track business processes like sales, lead generation, marketing, forecasting, customer service and ROI measurement. The purpose of a … Read More

Cookie

Cookie

What is a Cookie?

A browser cookie is a text file describing a small piece of information about a visitor or the visitor’s computer. There are two types of cookies: A first party cookie … Read More

CAPTCHA

CAPTCHA

What is CAPTCHA?

A response test used to ensure that the response is not produced by a computer. The process involves asking a user to complete a simple test which is then graded. A … Read More

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