Google Penalty

Google Penalty

Overview

A website’s loss or decline in rankings within Google’s Search Engine Results Pages for select terms and keywords. These losses in rankings occur when a website breaches Google’s terms of service. Some of … Read More

Guerrilla Marketing

Guerrilla Marketing

What is Guerrilla Marketing?

Guerrilla Marketing is an unconventional form of marketing that generally relies on creativity instead of a large marketing budget. Guerrilla Marketing campaigns are usually advertisements integrated into real-world situations, but … Read More

Googlebot

Googlebot

Overview

Google’s Web crawling bot – Googlebot (aka a spider) – is the mechanism by which the search giant discovers new and updated Web pages to index.

While there are seemingly endless pages across … Read More

Goal Funnel

Goal Funnel

What are Goal Funnels?

A funnel refers to the steps that must be taken for a website goal to be complete. It is depicted as a funnel because it is widest at the top, … Read More

Goal

Goal

What are Goals?

In Google Analytics goals are used to measure visitor actions that are considered to be valuable. Common examples include reaching a sale confirmation page, submitting a form, or downloading a file. … Read More

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