Native Advertising

Native Advertising

What Is Native Advertising?

The term native advertising (also commonly referred to as “Custom Content,” “Sponsored Content,” “Branded Content,” and “Content Marketing”) denotes ads that are designed to appear native to the website or … Read More

Google Penalty

Google Penalty

Overview

A website’s loss or decline in rankings within Google’s Search Engine Results Pages for select terms and keywords. These losses in rankings occur when a website breaches Google’s terms of service. Some of … Read More

Mobile Payment

Mobile Payment

A mobile payment is a payment performed through a mobile phone. There are various forms of mobile payment including SMS, Direct Billing, Mobile Web Payments, and Near Field Communication. As mobile technology and smart … Read More

Guerrilla Marketing

Guerrilla Marketing

What is Guerrilla Marketing?

Guerrilla Marketing is an unconventional form of marketing that generally relies on creativity instead of a large marketing budget. Guerrilla Marketing campaigns are usually advertisements integrated into real-world situations, but … Read More

Retargeting

Retargeting

What is Retargeting?

Retargeting is a form of marketing used to find previous website visitors by using display banner ads to lead visitors back to the website. It is an effective marketing strategy that … Read More

Hyper-Local Marketing

Hyper-Local Marketing

What is Hyper-Local Marketing?

Hyper-Local Marketing is a term used to describe highly targeted digital marketing based on a specific geographic area or location. Where local marketing might target a town or area (like … Read More

AdWords

AdWords

What is Google AdWords?

AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser can control how … Read More

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