Native Advertising

Native Advertising

What Is Native Advertising?

The term native advertising (also commonly referred to as “Custom Content,” “Sponsored Content,” “Branded Content,” and “Content Marketing”) denotes ads that are designed to appear native to the website or … Read More

NoFollow

NoFollow

What is NoFollow?

“Nofollow” is an attribute that can be assigned to a webpage or a specific link within a page. It essentially tells search engines “Do not follow the link (or links) on … Read More

Non-Branded Keyword

Non-Branded Keyword

Overview

A non-branded keywords is a keyword that does not contain the target website’s brand name or some variation (i.e. domain name or misspelling). For example, brand keywords for Google would include: Google, Google.com, … Read More

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