Glossary

AdWords

AdWords

What is Google AdWords?

AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser can control how … Read More

Keyword

Keyword

What are Keywords?

A keyword is a word or phrase typed in to a search engine to find related websites. Search engines use keywords to retrieve relevant pages of information from its vast database. … Read More

Non-Branded Keyword

Non-Branded Keyword

Overview

A non-branded keywords is a keyword that does not contain the target website’s brand name or some variation (i.e. domain name or misspelling). For example, brand keywords for Google would include: Google, Google.com, … Read More

Long Tail Keywords

Long Tail Keywords

What are Long Tail Keywords?

Keywords with low search volume, but that indicate very specific user intent. Targeting these keywords results in more relevant traffic and visitors from longer tail keywords are generally farther … Read More