Video View-Through Rate

Video View-Through Rate

What is Video View-Through Rate?

The Video View-Through Rate is the number of videos watched divided by the number of impressions (times a page loaded with a video) and if you can optimize for … Read More

Viral Content

Viral Content

What is Viral Content?

Viral content spreads quickly and widely by person-to-person electronic communications. Primarily this refers to video content.


Creating Viral Content

There is no concrete manual on how to create something viral. … Read More

Viral Coefficient

Viral Coefficient

Overview

Viral coefficient is the ability of a business to tap into an early user base and get that user base to tell other people about it.

For example, if a site has a … Read More

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