Conversion Rate

What is Conversion Rate?

Conversion rate is the rate at which people convert on a site, or the percentage of website visitors who complete a goal conversion. A goal conversion occurs when a visitor completes a desired action set by the site owner.

Some examples of a goal conversion include:

  • Thank you page
  • PDF download
  • Filling out a form
  • Newsletter sign-up

Conversion Rate Formula

The conversion rate is calculated by the following:


Tracking Conversion Rates

Tracking conversions is a good way to measure the success of your website. Google Analytics is a free tool offered by Google which provides statistics on how visitors found your site, how they explored it, and how their experience can be improved. The information from Google Analytics can help improve your website’s ROI and conversion rates.

Funnels are an important tool in Analytics to track visitors through the conversion process and determine where potential conversions are being lost. It is very important to utilize conversion tracking because this data will allow you to make informed conversion optimization decisions and monitor the results. Below is a 60 second video explaining the importance of conversion funnels:

If you are interested in learning more about Google Analytics I suggest visiting the Google Conversion University.


Conversion Rate Resources

Conversion Rate Experts
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