Cookie

What is a Cookie?

A browser cookie is a text file describing a small piece of information about a visitor or the visitor’s computer. There are two types of cookies: A first party cookie is set by the domain being visited and a third party cookie is set by sites other than the site being visited.


Types of Cookies

1. Session: A cookie that only exist while the visitor is on a website. When the visitor leaves, the cookie is immediately deleted.

2. Persistent: A cookie that will last for a specified period of time, regardless of the length of a user session.

3. Secure: When a browser is accessing a server via HTTPS a secure cookie is used to encrypt sensitive data.


Cookie Uses

  • Tracking cookies can monitor a user’s browsing history as they navigate between websites.
  • Cookies can also be used for session management, which is common on ecommerce websites where visitors store items in a shopping cart.
  • Some cookies are used for personalization, so upon return a visitor will have a customized experience based on past preferences.
  • Decreases costs by improving efficiency of interaction with customers.

Privacy Concerns

For many years privacy advocates have admonished the used of third party tracking cookies that are used by advertising companies. Many web users consider their browsing history to be confidential information that they don’t wish to share. A clear privacy policy that discloses the use of cookies can prevent privacy related controversy.


Cookie Resources

Wikipedia
NCZOnline
The Unofficial Cookie FAQ

Ready to discuss your project? Work With Us
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Featured Blog Article
Download our Free Whitepapers
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052