Customer Relationship Management (CRM) System

What is a CRM System?

Customer Relationship Management (CRM) systems are used to organize, automate, and track business processes like sales, lead generation, marketing, forecasting, customer service and ROI measurement. The purpose of a CRM system is to improve integration in these areas and measure and track the value of customer relationships. CRM systems are designed to reach the ultimate goals of increased efficiency and profitability.


Web-based Customer Relationship Management Systems

In recent years many CRM vendors have created web-based “cloud computing” systems that only require a web browser and access to the internet. Web-based systems, which operate on a subscription basis, are cheaper compared to other solutions because they do not require the investment of a physical infrastructure. They are also inherently versatile because they can be accessed anywhere an internet connection exists.


CRM Advantages

  • Prevent potential or current customer issues from going unheard or unaddressed.
  • Increase accountability and clarify roles for employees.
  • Standardize interaction with customers.
  • Decreases costs by improving efficiency of interaction with customers.

Customer Relationship Management Video

SugarCRM discusses the benefits of a Customer Relationship Management (CRM) System. CRM Systems help businesses develop prospects into customers by providing an efficient strategy in managing and storing information on leads. The purpose of a CRM system is to attract and retain customers. Implementing a CRM System gives businesses the tools to manage, measure, and improve processes.


Customer Relationship Management Resources

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