Influence Marketing

What Is Influence Marketing?

Influencers are powerful bloggers or online persona with great credibility and large followings. Creating relationships with or getting the attention of influencers is an effective strategy for both attracting publicity and building links to your website.


Identifying Influencers

To identify influencers to target during your marketing campaign you need to be able to answer the following question before hand.

Who are you targeting?

Figuring out who you are targeting will provide you with important information like:

  • Their age, gender, interest & concerns
  • What blogs or sites they read
  • Who they rely on for information

Resources for identifying influencers in social media space:
Klout
Crowdbooster


Type of Influencers

Bloggers

Targeted heavily because they are excellent for spreading content and increasing traffic.

Journalists

Definitely the most valuable because of their reach and high number of loyal followers.

Social Taggers

They can bring you lots of traffic through sites like Digg and Reddit if they find what you have to offer interesting.

Viral Crowd

They will spread the word quickly through emails and by posting on various sites.


Engaging Influencers

Do your homework before engaging and reaching out to the influencers.

  • Read their work
  • Understand their point of view
  • Connect with them on social networks

Once you gathered enough information, get their attention by giving them a reason to notice you.

  • Comment on their articles
  • Mention them in your articles
  • Answer or ask questions
  • Respond to their tweets

When you are comfortable, pitch them with your ideas. Scan through past articles and comments to formulate topics that they would find interesting.


Online Resources

SEOMoz
Search Engine Land

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