Long Tail Keywords

What are Long Tail Keywords?

Keywords with low search volume, but that indicate very specific user intent. Targeting these keywords results in more relevant traffic and visitors from longer tail keywords are generally farther along in their search process, and therefore more ready to convert.

Rand Fishkin Explains the Effectiveness of Long Tail Keywords


How to Find Long Tail Keywords

  1. Begin by creating a general list of words or phrases that describe your products or services.
  2. Expand your list by using a keyword tool like Google Keyword Tool. Look for relevant long tail keywords with little competition.
  3. Use Google Analytics to measure the ROI of the keywords and refine your list if you are not seeing any results.

Keyword Resources

Google Keyword Tool

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