On-Site Optimization

Overview

On-Site optimization refers to the process of increasing the relevancy and crawlability of a website for targeted keywords to improve its rankings in organic search results. On-Site optimization is a critical portion of SEO that should not be neglected


On-Site Optimization Tips

Here are some common on-site optimization techniques. Read this SEOmoz article for a more comprehensive look at a “perfectly” optimized page.

  • Defining landing pages based on groups of related keywords.
  • Link to landing pages using relevant and consistent link anchor text.
  • Place important keywords at the beginning of title tags.
  • Use keyword optimized alt tags and filenames for all images.
  • Use a consistent URL structure containing keywords that is user friendly.
  • Create relevant and natural content containing targeted keywords.
  • Refine the site architecture to distribute link juice to landing pages. Flatter website architecture is generally beneficial for ensuring minimal dilution of link juice.

Internal Linking Resources

SEOmoz
SEO.com
Backlinko

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