The open rate, a metric measured by email marketers, is the percentage of people “view” or “open” an email they send out. Each email is given a unique tracking code to track both whether the email was open and by whom.
Calculating Open Rate
Reasons for a Low Open Rate
- The subject line of your emails is not enticing your subscribers.
- You are sending out emails too often to your subscribers.
- You are sending emails to people who did not subscribe to your email list.
How to Increase Your Open Rate
- Subject Line
- From Name
- Test, Test, Test
Grab the recipient’s attention with an enticing and personalized subject line based on user’s interest, past purchase, or content preference.
Support the subject line of the email by using a personalized and familiar name to tell the recipient who the email is from.
Always test and measure your subject lines to see what works best.