301 Redirect

What is a 301 redirect?

The 301 redirect is an easy and efficient way to redirect a webpage. If you need to change a file name or move a page, the 301 redirect most often will not affect your search engine rankings for that page. A 301 redirect is a permanent redirect from one URL to another allowing a different URL to be opened.

Think of the 301 redirect as as a “change of address form” most commonly found at the post office. If you move, you still want people to be able to find you.


Webpages are redirected for several reasons:

  • Changing a domain name.
  •  Moving pages to a new domain.
  • Merging two websites.

How it’s done.


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