Social Graph


The term Social Graph was originally coined by scientists working in the social areas of graph theory to describe the global mapping of people and how they’re related to each other. Social Graph has since been expanded to refer to the mapping of relationships of all Internet users.

Benefits of the Social Graph


Navigating the web will be a better experience for users because they will be able to see peer recommendations from articles to products.


Companies can utilize the information made public to target their visitors with personalized recommendations and offers.

Social Graph Examples

Google +1

Google jumped into the social arena by introducing the +1 button in March of 2011.

Facebook Social Plugins

Facebook rolled out their social plugins in 2007 at the Facebook f8 conference.

Social Graph Resources

Facebook Plugins
Google +1