Re-publishing content on websites or services like StumbleUpon, Reddit and Digg for the purpose of driving traffic and increasing public exposure. This can also be effective as a link building strategy. Using a compelling video, image, or blog post shared this way will inevitably be shared by other bloggers and website owners.
Syndication refers to the websites providing information and the websites displaying it. For the receiving site, this is an effective way of adding value to the site. For the site providing the content, increased exposure helps generate traffic.
Syndication also plays a key role in a website’s Search Engine Optimization efforts and is a highly effective strategy for link building. Links embedded within syndicated content can be optimized with anchor terms designed to point links back to the website that originated the content.
RSS Feed Syndication
RSS feeds are a common way in which content from blogs is spread across the Web. This widget allows any website owner to share content from the Blue Fountain Media while giving appropriate attribution to the source.