Viral Coefficient

Overview

Viral coefficient is the ability of a business to tap into an early user base and get that user base to tell other people about it.

For example, if a site has a viral coefficient of 10%, and has 1,000 users, then after one month it will gain another 100 users through viral channels.


Calculating Viral Coefficient

I * CR = K

I = Invitations
CR = Conversion rate of invitations
K = Viral coefficient


Viral Coefficient and Content Marketing

In terms of content marketing, measuring the viral coefficient often means measuring the number of shares your content receives. For example, a well-written blog post that is made easy to share over social media channels – Twitter, Facebook, LinkedIn etc, – can quickly generate interest and traffic based on the number of followers you have and the percentage of those who decide to share that content with their followers.

Ready to discuss your project? Work With Us
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Featured Blog Article
Download our Free Whitepapers
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052