It was a dream working with Blue Fountain Media. They always seemed to be three steps ahead of me, with patience, diligence and excellent punctuality. One of the best decisions of my career was to go with BFM.
E-consultancy has just issued an Online PR Industry Benchmarking Report, based on a survey of 300 UK marketers and PR professionals who work for both in-house company teams and for agencies.
Do you know that the e-commerce industry is all set to touch the magic figure of about 12 billions dollars by year 2010? Also with the Neilson survey revealing the presence of internet in more then 90 percent of the US households Online Marketing has become the new way to win potential clients and earn money. Global exposure, fast response and accountability to the advertisers are just some of the factors which have made online marketing take a huge lead over the traditional marketing methodologies.
An intensified focus on branding might be the single most important step a retailer or supplier can take to cope with the economic crisis, as well as the eventual recovery.
The game changed September 15, 2008.
As world markets came tumbling down, the future of many internet start-ups also turned to dust. The message from the financiers is clear - they will be no more money. Web watchers, such as TechCrunch, feature a deadpool of failed internet start-ups. That list is going to grow exponentially in the new year as company after company runs out of cash.
Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of authors and publishers to expand online access to in-copyright books and other written materials in the U.S.
After a century of continuous publication, The Christian Science Monitor will abandon its weekday print edition and appear online only, its publisher announced Tuesday. The cost-cutting measure makes The Monitor the first national newspaper to largely give up on print.
New data released by Rubicon Consulting shows that online reviews are second only to word of mouth when it comes to influencing consumer purchasing decisions.
Online marketers have been predicting the death of print yellow pages for years. While that will never happen, print yellow pages are no longer the primary way that people seek local information.
The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month period saw $11.5 billion in revenues, up 15.2% over the same period in 2007.
Online retail continues to be a bright spot in the overall retail landscape thanks not to rising gas prices or bargain hunting, but because consumers are increasingly comfortable shopping online.
The editors of The Big Money, a new business Web site by the editors of Slate, had their work cut out for them Sunday: it was the day before their site opened, and Wall Street seemed to be in free fall.
MySpace co-founder Tom Anderson says changes to the News Corp.-owned site are part of an effort to eliminate the perception of MySpace as a site only for young adults.
IAC acquired StarNet Interactive, the company behind teen design site GirlSense.com; the site will become a part of IAC's Consumer Applications and Portals division