Seven Ways to Make Pay-Per-Click Pay

By Diana Ransom

Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you?

If you owned a web site, you wouldn't think so. SEO stands for search engine optimization, a process that seeks to boost a site's traffic by helping it rise within a search engine's organic, or un-paid, search results. It is often seen as the Holy Grail for Internet marketers, as people tend to click those links over their paid counterparts. However, the conversion rate—that is, the number of shoppers that turn from browsers to buyers—tends to be lower in organic search listings.

Blue Fountain Media CEO Gabriel Shaoolian has been named an "Expert Columnist" on YoungEntrepreneur.com. He will be a regular contributor to the site, offering practical, how-to advice to entrepreneurs on a variety of web-related issues.

His first column, Online Reputation Management: 6 Steps to a Rock Solid Online Reputation, was published on Tuesday, February 16.

Future columns will address website design, development and online marketing.

EverydayTenacity.com recently had the chance to sit down with the Founder and CEO of Blue Fountain Media, Gabiel Shaoolian. In our Q&A, we talked with Gabriel in order to garner insights into design, social media and best practices from the perspective of a website development and online marketing company who has an impressive client list and direct experience working with Investment Management and Financial Services firms.

Blue Fountain Media has been given Dun and Bradstreet’s highest rating, 5-stars, in their Open Ratings System Review.

Gabriel Shaoolian, who has overseen Blue Fountain Media’s emergence as one of the top companies in the fields of website design, development and online marketing, was named as the company’s first Chief Executive Officer (CEO) today.

Web 2.0 Expo New York Opens today with the theme of "The Power of Less." Blue Fountain Media was selected by the Web 2.0 Expo event staff to be featured as a company that has used "The Power of Less" to not only survive, but to thrive in this difficult economy. Blue Fountain Media's Founder Gabriel Shaoolian was interviewed on the Web 2.0 Expo Blog.

Just four months after launching its i-SEO online marketing program, Blue Fountain Media has been achieving remarkable results for its clients. How does Blue Fountain Media get such results? Without giving away any trade secrets, i-SEO combines traditional SEO marketing techniques with social media marketing.

“Just like you know which products sell in a store, which aisles are more popular, you need to analyze your website,” says Gabriel Shaoolian of Blue Fountain Media, a web design and marketing boutique.

Blue Fountain Media, a website design and online marketing firm, announces a revolutionary new service that integrates search engine optimization and social media marketing.

Blue Fountain Media, a marketing and website design firm based in New York City, is pleased to announce new marketing consulting services. Drawing on years of experience in high-speed, high-impact, ultra-high-ROI online marketing, the Blue Fountain Media team will assist in defining brands, building effective sites, and conducting strategic consulting from a marketing perspective.

Blue Fountain Media (www.bluefountainmedia.com), a New York web design and marketing company, is never afraid to scope out the competition for new ideas. But sometimes the best ideas come from unusual sources -- like the local panhandler. We've implemented several ideas from this unusually talented bum, and the results are already showing up for our customers.

Distribution is to online business what location is to real estate. Blue Fountain Media has found the key methods clients use to find new customers and dominate competitors.

Ecommerce websites offer businesses an opportunity to drive sales to anyone with access to the web. Utilizing the web enables them to reach a far larger base of customers than possible through retail outlets alone. Blue Fountain Media has developed a list of key best practices that set the top ecommerce websites apart from their competitors.

Blue Fountain Media, a web design and online marketing company, has found that more and more clients are turning down edgy, too-clever-by-half ads in favor of more traditional campaigns. Applying these campaigns to online media brings in reliable, measurable, rapid results.

As more and more advertising moves online, advertisers try to find ways to stand out to viewers without being obtrusive. Web design and marketing firm Blue Fountain Media has found that small businesses are using microformats to add content to their Google Adwords ads -- without inconveniencing users.

Small businesses have a big advantage in an economy like this: they can quickly retool to take advantage of new opportunities. Blue Fountain Media has found that many small businesses are turning to an outside provider for their ecommerce website design needs.

Every day, it seems like there's a new social network in the headlines. How can businesses succeed in marketing through these emerging sites?

For many people, a recession is a time to cut back expenses and scale back growth. So why is Gabriel Shaoolian, founder and Creative Director of Blue Fountain Media, pushing forward more than ever?

News websites can be intriguing to examine from a design perspective. Regardless of what type of news they cover, they all face the challenge of displaying a huge amount of content on the home page, which creates plenty of layout, usability and navigational challenges for the designer.

There are three major feats that traditional advertising has the most trouble accomplishing when it comes to leads: tracking consumers, getting them to take action, and convincing them to tell their friends about your business. A well-built website will do all of these for you with much less time and money spent on advertising. Over time, a good quality website will increase your sales and promote your brand to a wider audience than you could ever hope to do through traditional forms of advertising.

A website may be able to bring you increased sales, but only if the appropriate resources are allocated to its creation. Your website is part of your business plan and should be treated as such. It is not a hobby and should not, in any way, be considered superfluous to a successful company. A website must be designed and programmed with all the same care and expertise that you use when making decisions about your business. It is where your brand extends its online identity and protects it. And it is where new customers are found and where old ones come back to. Blue Fountain Media has a proven track record of providing this high-end service, which you deserve.

A good-quality website will cost you money. There is no way around this simple fact. And as with any investment that you make, you should expect an equivalent return. A website created by Blue Fountain Media will give you full return on your investment and will increase your overall leads exponentially over time. It has been proven time and time again that a well-made website is worth your investment. Our clients have all seen results from the service we have provided.

It is not enough to have a lot of traffic to your website. You need visitors to make purchases, request quotes, or pick up the phone and call you. You need them to take an action of some sort. Here are ten ways to improve your results.

Did you notice anything different about the above business information? It may look like your usual company details, but it is enhanced by a mark-up standard known as the hCard, one of many "microformat" standards that are available for use on your website. It allows customers to quickly and easily add your contact information to their personal address books on their own computers by simply clicking on a link.

A majority of affluent consumers use social media websites to judge the customer care of a company. Or at least that is what the Society for New Communications Research has found so far in their on-going study, "Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media.

You have decided to start adding pages to your website. Before you go creating pages, there are 3 questions to ask yourself about your page that are crucial to the success of your website. These questions are too often left unaddressed, resulting in websites with many pages, and little quality content.

A majority of affluent consumers use social media websites to judge the customer care of a company. Or at least that is what the Society for New Communications Research has found so far in their on-going study, "Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media.