Our Logo Process
Our logo design process ensures that your company's
logo is sure to impress potential
customers while strengthening your bottom line.
Designing a logo for your business begins with the exploratory phase, where designers will present you with over 20 different logo designs in an effort to gain a stronger understanding of what kind of logos you like and dislike.
Once they've identified what logos you like, designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will manifest themselves as your perfect logo.
Designers will research the meaning of the words used to describe your business and ideal logo so that they can begin sketching illustrations by hand that are symbolic of what you want the design to represent. These sketches will serve as the creative inspiration behind the logo designs that are created for your brand.
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team while narrowing down the designs to only the ones that are best tailored to the culture of your brand.
Our designers will put together a presentation for you and your team showcasing the top 3 to 5 logo designs they've created in black and white so that you can make sure everything is perfect stylistically.
Once you have reviewed the first set of logos and given us feedback, we'll go back to the drawing board and present you with a second round of designs that have been tweaked and altered according to the feedback you gave us at the first presentation.
After selecting your favorite logo, we carefully revisit the underlying messages your brand wants to communicate so that we can identify colors that are aligned with those emotions. We collectively test out different color options and apply your logo to various pieces of collateral to help you envision it fully coming to life.
Our team will work tirelessly with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.