Our Logo Design Process
Our logo design process ensures that your company's
logo is sure to impress potential
customers while strengthening your bottom line.
Designing a logo for your business begins with the exploratory phase, where designers will present you with over 20 different logo designs in an effort to gain a stronger understanding of what kind of logos you like and dislike.
Once they've identified what logos you like, designers put all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word so that they can begin to identify concepts that will manifest themselves as your perfect logo.
Designers will research the meaning of the words used to describe your business and ideal logo so that they can begin sketching illustrations by hand that are symbolic of what you want the design to represent. These sketches will serve as the creative inspiration behind the logo designs that are created for your brand.
When the first round of designs is completed, our team of designers will look to our entire staff and use them as an extra set of eyes, making sure the logos produced meet the high standards of our talented team while narrowing down the designs to only the ones that are best tailored to the culture of your brand.
Our designers will put together a presentation for you and your team showcasing the top 3 to 5 logo designs they've created in black and white so that you can make sure everything is perfect stylistically.
Once you have reviewed the first set of logos and given us feedback, we'll go back to the drawing board and present you with a second round of designs that have been tweaked and altered according to the feedback you gave us at the first presentation.
After selecting your favorite logo, we carefully revisit the underlying messages your brand wants to communicate so that we can identify colors that are aligned with those emotions. We collectively test out different color options and apply your logo to various pieces of collateral to help you envision it fully coming to life.
Our team will work tirelessly with you so that all of your needs are met and the final logo serves as a perfect demonstration of all that your brand strives to represent.
Benefits of Logo Design
Evergreen Your Brand
Every industry experiences changes in trend and style based on whatever is popular during a given time period. This can be seen most clearly through a company’s logo and how it evolves throughout it’s history. No business can survive solely off of how recognizable their logo is forever, and eventually there comes a time where it needs to be reevaluated and redesigned. We can give the face of your brand an inspiring new look, and show your audience that you are in touch with the changes in your industry. For companies that have come a long way since their early days, our designers can finally help give your logo the attention it deserves and redesign it to fit the future of the brand.
Your logo is an important part of the image of your business. If your company has been around for a long period of time, a drastic change can often be an intimidating proposition. Our designers work with you to modernize your logo, while still maintaining the traditions that you and your customers value. We understand that your logo needs to display some consistency, whether it be through color, concept, or design, and we will help you find a balance that is just right.
Rebrand Through Redesign
If you are redesigning your logo, you are inherently rebranding your business. However, that shouldn’t be considered a bad thing. An updated logo can say a lot about your company that your old logo wasn’t able to. This allows you to discuss and show many new things as a business, and as a ripple effect your branding needs to supplement that. Your logo is the very core of your brand. We will collaborate with you in order to maintain your company’s essence, while modernizing your overall look that will positively lay the foundation for future marketing efforts.
Supply and Demand
If you are not seeing the conversion rates you think your business deserves, changing something as simple as your logo can be exactly what your company needs. We will work to keep your brand recognizable to your existing customers, and appealing to your potential new ones. If you are a larger business that is hesitant to “fix something that isn’t broken,” our designers can help you create subtle alterations and updates to a logo that keeps your company identifiable. Often you can suggest more to an audience with small changes than a complete overhaul of your brand’s image. If you are looking for a refreshing new look for your logo, or just a slight redesign, we can help you achieve it the right way.