Meet Our Design Team
Experts in logo design and branding | Meet everyone at Blue Fountain Media
Helen Lai Web Designer
Irina Likhashkina Senior Web Designer
Liya Osepaishvili Senior Web Designer
Greg Tracz Designer
Jordyn Ferri Web Designer
Tatyana Khamdamova Head of Design view profile
Fabio Redivo Web Designer
Dennis Mirovsky Senior Web Designer
Our Logo Design Process
To demonstrate the work that goes into the creation of each of our logos, here is the our logo design process. In this example, we are showing how we came about creating the Pitch Dark logo:
Our Blog Posts on Logo Design
Fonts and typography present an opportunity for your website to visually engage your visitors, so finding the right free or paid font for your site and brand might be more important than you think.Nov 12 by Fabio Redivo
Creating a websites for fashion and beauty brands requires extra planning and consideration. Three members of the BFM team share their insights on what it takes to launch a successful beauty website.Dec 4 by Thom Prewett
A professional logo design is one that is...
Unique: Your logo design should stand out in the marketplace and be instantly recognizable by your audience. Staying away from generic, overused visuals or icons is a great way to do this. While your logo should convey what makes your business unique, it doesn't necessarily have to illustrate the product or service you provide. Using high quality, professional fonts and typography can also help your brand look unique, while adding credibility to the design.
Memorable: A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand's trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry's marketplace.
Flexible: A strong logo should translate well across a variety of different media. A logo design that looks fantastic on a website should also impress potential clients that receive your business card or see your logo on a large billboard. This means that your logo should be optimized for every channel on which it could be presented so that you can avoid blurry images or other sizing problems. If your logo does not make the transition from one medium to another flawlessly, your company's legitimacy could suffer.
Illustrative: Even though your logo design doesn't have to directly show to your products or services, it should reflect something about your company's values or culture. Ideally your company's culture resonates with the thoughts or beliefs of your target audience. Understanding and defining your target audience will go a long way towards being able to craft an effective and appropriate logo for your brand that resonates with your audience and helps add legitimacy to your business. Part of creating a captivating logo is choosing an appropriate color that helps conjure the emotions you want from viewers.
Simple: Effective logo designs rely on simplicity. The best designs are simple and work well with color and text but are also easily recognizable by audiences without them. Adding extra effects or text to a website design can distract audiences from your iconic imagery and cheapen the design. They can also detract in a big way for icons that feature unreadable text due to small font size.
Informative: While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers.
Works in Color or Black & White: Although color is an important part of any well designed logo, color might not always be available to users that are looking at yours. If your logo suffers when it doesn't benefit from color, your brand might be losing out on grabbing attention and business from a percentage of your audience. As a result, your logo should be designed in a way that makes it an effective attention-grabber for audiences that are able to view it both with and without color.
Lasting: The best logo designs will last your business for years to come and will retain an identity even if the logo is eventually modernized. As a result use typefaces that are timeless and not just trendy in the short term. Furthermore, make sure to avoid logos that reference a current cultural trend as they will begin to become less effective as time begins to pass.