What Are Microsites?
A microsite is a website with a limited scope of purpose and target audience, most often used in specific marketing campaigns. Microsites are separate urls that have their own unique messaging and purpose.
How Can Microsites Help My Business?
The benefit of a microsite is that it can be put up, then taken down or redirected to your corporate website. Also, microsites can have unique domains that are easy to remember for TV and Radio advertising campaigns. It can also be beneficial to have a domain name and user interface that is different from your corporate website so as to disassociate the content from your brand until it is necessary for the user to engage with your brand.
