Mobile websites represent a massive opportunity to take your business to the next level while targeting customers on mobile devices.
- Our team plans, designs, and develops stunning mobile websites that will take your business to the next level.
- Our mobile websites feature striking mobile web design and fast load times so that your business is sure to impress potential customers who visit your site on their mobile devices.
Why do I Need a Mobile-Friendly Website?
Creating a website that works well both on mobile devices (of varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that of the cost of accommodating mobile devices - especially considering the rapid growth of mobile adoption in the coming years.
Mobile Visitors are Task-Focused
Most of the time when a customer visits your mobile website, they are not there to peruse all of your products or services. They are on your mobile website for a specific purpose such as comparing your price to a competitor’s, looking for your address or phone number, or checking your brand’s consistency across online and offline channels from one of your physical locations. Providing the information they’re looking for with with intuitive navigation and a fast loading mobile site is the first step towards building a business relationship.
Mobile Users are More Likely to Convert
Users are looking to your mobile site or app as either a complementary feature or main pathway towards making a conversion. If you can effectively offer your products or services and establish a brand identity via mobile, your potential customers are more likely to make a purchase. Even if most of your actual conversions are not from mcommerce, your mobile channels can provide a streamlined and more memorable buyer journey for your customers.
The Importance of Mobile Marketing
70% of users will access a mobile site or app to find out more information about a purchase, and nearly 50% of them will do that while they are in-store shopping. An inconvenient mobile marketing experience leaves the door open for your competitors, which could lead to you losing potential customers who are already browsing your products in one of your stores.
Differentiate Your Business
Users who are looking to make a purchase expect mobile pages to load in less than 3 seconds. However, 85% of full-site mobile pages take 4.8 seconds or longer. By making your brand more than just a nice looking mobile site, but also one that loads quickly on checkout pages, your users will remember and utilize your mobile site often, which will increase your overall ecommerce sales.
Can I make my website mobile-friendly or do I need a separate website?
Often, the question comes up about whether you should have two or three different
(one for each type of device: mobile, tablet, and desktop).
We recommend that you have only one website that can adapt to all three.
You have three primary options when considering how to go about building a mobile website:
Responsive website design
This is where your website adapts to any given screen resolution. The website can adapt to tablet screen resolutions as well as mobile. This option requires more upfront planning than a typical website would since website content elements must be considered and given priority as screen sizes shrink. Responsive design websites are recommended by Google as the best for search engine optimization.
Separate style sheets
This is where you have one URL, but where (CSS) style sheets are modified depending on the device type that is accessing your website. This means using the same html code, but switching the style sheet that is used. It requires slightly less planning time than responsive websites.
This is where you have a mobile website that is found at, for example, m.yourwebsite.com, and a desktop website found at www.yourwebsite.com.
The website redirects users to the correct URL based on what device they are on.