Why do I need a mobile-friendly website?
Creating a website that works well both on mobile devices (of varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that of the cost of accommodating mobile devices - especially considering the rapid growth of mobile adoption in the coming years.
Mobile visitors are task-focused
That means that when a potential customer visits your website on a mobile device, they are doing so for a specific purpose, such as call you, look for a piece of information, or need to get something from your website that very moment. Making their experience as enjoyable as possible will benefit you greatly.
Smartphone visitors are wealthier
A greater proportion of smartphone visitors are of the wealthy kind. It is likely to be in your best interest to serve these visitors very well.
Mobile Apps are used for business
Nearly three-fourths (72%) indicated they use mobile apps in their business, with roughly four in ten (38%) reporting they could not survive - or it would be a major challenge to survive - without mobile apps
It's another chance to differentiate yourself
The development of mobile websites has been slow by many companies. Why not be one of the first in your niche to adopt this strategy? It will set you apart, especially when you're competing for eyeballs from search engines. A visitor comparing your website to others' on a mobile device is much more likely to go with yours over a competitor's non-mobile-friendly website.