August 2009 Newsletter | Blue Fountain Media

Have you committed one of these
7 deadly landing page sins?

Everyone is guilty of committing a landing page design sin, including ourselves, the pros. That is why it is important to always be testing your pages by using Google Website Optimizer, for example.

What is a landing page? Learn more

Why are good landing pages important? Learn more

Are you guilty of one of these?

1	I have unclear calls-to-action.
2	I give users too many choices
3	I am asking for too much information.
4	I have too much text on my page
5	I am not keeping my promises.
6	I have too many visual distractions on my page.
7	There is a lack of credibility and trust on my page.

To confess your sins, contact Blue Fountain Media. We’ll help you convert!
(…your visitors into customers.)

Other recent launches

Solar Town
We built SolarTown.com from the ground up, including their powerful ecommerce back-end, which allows multiple vendors to log in securely, manage their products, and streamline logistics, including support for drop shipping.
Visit site

Swab A Cheek.org
BFM designed a website for the small start-up foundation (and GiftofLife.org partner) with a more professional, user-friendly and informative website that captures and informs donors with a clear and direct message to register and donate.
Visit site

The Psychology of Color

BFM Senior Designer Eddie Lee looks at: what are the right colors for your business?

Red? Blue? Green? Different colors affect moods and attitude in different ways, and have different psychological meanings within various cultures. The most important place to start is putting yourself in your customer’s shoes— who is your target demographic?

Wireframes: Integral for
User Interface Design

The wireframe is a large part of the blueprint for the site whether it is hand-drawn or in digital format. It should give a clear understanding of what elements are on each page, where they should be displayed and why—to achieve the most cohesive balance and overall structure.

In short, great wireframes = great UI design.

Just say no to Flash intros

Besides the SEO disadvantages of Flash (most search engines have trouble indexing it) here are just a few usability problems with Flash intros:

They increase load timesIt's like a telemarketer expecting you stay on the line through 30 seconds of music before they even start their pitch.

They can look cheesy. This in not 2001; just cause we can do it, doesn’t mean we should.

Sound can be intrusive, and when browsing at work or in public, users don't like things that bring them unwanted attention.