3 Free Ways to Improve Your Online Marketing

Having a lot of time on your hands is never a good thing for business, and online marketing can take up a lot of it. Luckily, there are a few things you can do to increase your online presence that only take a few minutes a day.

Geo-targeting: When internet users are searching for your particular service in your area, they should come across your business. You can optimize this process by putting your business on Google Maps and registering with local directories, among others.
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Twitter: One of the best ways to monitor what others are saying about your business, and to interact in a low-stakes environment with users who may benefit from your products or services.
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Yahoo! Answers: Share your expertise and get recognition for it, and have your answers rank for search engine queries which may get you clients down the road.
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Recent Website Launches:

Lotame unveils new corporate website.
We gave Lotame a custom content management system, Flash video functionality, and a design that reflects the company's unique and revolutionary concept quickly and effectively.
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NY400.org celebrates in style
NY400.org's powerful back end gives the Royal Netherlands Embassy complete control over content. The site is part of a year-long campaign to celebrate the 400th anniversary of Henry Hudson's arrival in New York.
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Entech Solar enters the 21st century
The solar energy equipment manufacturer now has a website to match their company's forward-thinking mission.
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Our clients are welcome to attend
the Blue Fountain Media
Web 2.0 Online Marketing Seminar

Topics discussed include:

• How to drive qualified traffic to your website.

• How to convert visitors into customers.

• Cost-effective methods for building brand loyalty.

BFM attends NY400.org launch at Museum of Modern Art

The year-long celebration kicked off last week with an event at New York's MoMA. BFM timed the launch of the website with the official start of the celebration, a press conference with Mayor Bloomberg and Dutch officials Wednesday afternoon.

Pay-per-click: what you
don't know can hurt you

Pay-per-click advertising can be a cost-effective way to drive qualified traffic to your website. But beware of false assumptions that can waste your time, money and traffic.

Fashion industry waking up to online marketing

Creative Director Gabriel Shaoolian (above left) spoke to members of the Accessories Council about the importance of having a strong online presence last month. He will give another seminar later this month.