The Art, Science and Business of Social Media Marketing

The whole idea of social media marketing can be a bit overwhelming. There are so many platforms, so many choices and so many misconceptions.

Companies that are smart and disciplined in all other areas of their business sometimes act irrationally due to their lack of expertise in this area.

Common mistakes include:

	Ignoring social media marketing because it is so foreign to them
	Assuming social media is a cheap and fast “miracle pill”
	Assuming that any kid who grew up with the Internet is capable of devising, executing and maintaining a social media campaign

The fact of the matter is, social media marketing works and it can work very effectively if done properly. Virtually every major corporation is devoting significant resources to creating and maintaining social media campaigns.

Recent launches

	LSG RACING Check out the newly re-launched the website of the Let’s Go Thoroughbred Racing Stable! We’ve provided Let’s Go with a state-of-the-art content management system that gives thoroughbred horse owners the opportunity to see the full roster of horses, to monitor race results and to see videos of the horses in action.
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	QWANZ Love to participate in online polls? Then Qwanz.com is definitely the place for you. “Qwanz allows users to have their voices heard by newsmakers, governments, elected officials decision makers and personalities, not just individually but much more powerfully as a group.”
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AIMBITIOUS We’ve just launched a great new social networking site call Aimbitious! Here’s how our client Aimbitious puts it: “Aimbitious is the Internet’s cutting edge goal-setting social media site. Members can set goals and connect instantly with a dynamic network to achieve success together. By joining Aimbitious, you are part of a supportive community that seeks to provide leading personal-development resources to help you become your best self. You will achieve the results you desire and share your victories along the way.”
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i-SEO Takes Our Clients
to New Highs

Just four months after launching its i-SEO online marketing program, Blue Fountain Media has been achieving remarkable results for its clients. For a small sampling of what i-SEO has already accomplished, take a look at these Google search results from early November 2009:

Featured Client: OppenheimerFunds: Collegewithinreach.com

Everyone knows they should save for college—OppenheimerFunds, Inc is committed to helping them get there. OppenheimerFunds choose Blue Fountain Media to re-design CollegeWithinReach.com, a site that seeks to educate students and their parents on college savings options.

This redesign coincides with the launch of CollegeWithinReach.com/moms, a new section devoted to helping women plan and save for college. Blue Fountain Media created a new, more modern design for the site that showcased their rich content without overwhelming visitors with choices. Working with an existing back-end CMS, the BFM team built, tested, debugged, and streamlined a new front-end for the site, in record time.

Blue Fountain Media continues to provide content creation, editing, site maintenance, and marketing services for College Within Reach, helping OppenheimerFunds share this valuable resource with a large (and growing) audience.