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Your company's reputation means everything.
Where companies only used to have to worry about bad coverage in the press or on television, the Internet has opened up thousands of platforms where your company's name can be attacked.
Tiger Woods — A classic example of a reputation in need of repair
So, how does a company go about protecting its online reputation?
The key is creating multiple channels for getting the most positive word out about your company:
1. Your Company Website
If your company doesn't already have an online presence, then immediately build yourself a website. Your company's website is almost invariably the first place your potential clients will go to check you out.
2. Micro Sites
Along with your main website, create satellite websites that are specific to the work your company does. This gives more sites featuring your company's name and more places for search engines to find you.
3. Your Company Blog
A blog gives you the opportunity to tell your story in the most positive way. It gives you an opportunity to put a "face" on your company.
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 3D Laser Gifts
3D Laser Gifts requested a feature-rich content management system that allowed them to more effectively track customers and shipments, organize products, and create promotional content. We executed this while providing a vibrant and aesthetically-rich site that offers 3-D Laser Gifts not only more opportunities for increased revenue, but the means to manage their brand, growth, and customer interaction.
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 Kimber Law Enforcement
Blue Fountain Media delivered Kimber a fresh, dynamic site featuring improved usability and ease of navigation for visitors. KimberLawEnforcement.com has attractive product displays with helpful overviews and a robust search capability, giving customers multiple levels of search options to quickly and accurately find the products that match their needs.
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A high placement in a search engine query result can mean a huge jump in targeted traffic for a business.
When someone goes to Google looking for a specific product or service, they are likely to review the first few results that come up in the results and ignore results that are not featured on the first page of results.
For example, when people are searching for a "website design company" on Google, this is the result that comes up:
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From the Blue Fountain Media Blog...
This blog post could be a case study in web virology. We came up with the idea by thinking of an audience and then creating something that would certainly interest them. In this case, we targeted web designers, retail marketers, and branding consultants. Within 24 hours of the post going live, a few emails to relevant bloggers allowed BFM to more than triple it's all-time single day record for most visitors.
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Featured Site Launch
Caterbid allows caterers and event planners to connect more efficiently and work with each other using the web. They came to BFM desiring their innovative business model to be translated into a complex, but intuitive web 2.0 design that would drive potential customers to the site and link them organically with the desired counterparts.
We designed and tested a captivating site using clear messaging and a user-friendly interface that allowed Caterbid to hit the ground running.
Our content management system provided Caterbid with an efficient bidding and payment system that, paired with the rich page design, inspired an increase in user activity. BFM worked closely with Caterbid to ensure their vision would be executed in a compelling package that was bolstered by a highly secure, PCI-compliant back-end development system.
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