New Year’s is a time for resolutions: lose weight... exercise... spend more time with family and friends.
It’s also a perfect time for businesses to re-evaluate how their online presence and marketing strategies. Blue Fountain Media likes to use this time of year to go over our clients’ goals for the upcoming year. By focusing on some big picture issues, we work with clients to develop results-driven solutions.
Blue Fountain Media has created this checklist of things for businesses to consider when planning for the upcoming year:
Website
Does my company’s website positively reflect on my brand?
Does my company’s website accomplish any business goals?
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Attracting new clients? |
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Serving current clients? |
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Enhance branding? |
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Bring in direct revenues (e-commerce)? |
Search Engine Optimization
Is my company’s website getting the kind of traffic we want?
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 Braodway Nails
Broadway Nails, a division of Kiss USA, came to Blue Fountain Media in search of an aesthetically exciting, user-friendly, and modern online platform for their brand.
BFM developed a unique, interactive Flash-based site. Visitors can try on more than thirty unique nail designs on an interactive hand, which allows users to adjust the skin tone to their desired shade. Users can also specify their nail measurements and receive a pool of search results that are customized for them.
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 Visit site |
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 Peleton Entertainment
PeletonEntertainment.com is a great example of one of our "Express" sites. On a tight budget, we were able to quickly turn around a sleek, professional website. The site features a Flash-based affect that catches the visitor’s attention and drives them to explore Peleton’s portfolio. We worked with the company to make sure the site matched the company’s brand identity.
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Visit Site |
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As the Founder of Blue Fountain Media, I want to wish our clients, our staff and our good friends a very Happy New Year.
2009 was a watershed year for Blue Fountain Media. This past year saw us double in size, expand offices twice, and bring in many new areas of expertise.
The year saw us work with a wonderful group of clients- both old and new- on a variety of interesting and challenging projects.
Some of the highlights of 2009 include:
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Blue Fountain Media was awarded a 5-Star Dun and Bradstreet Rating |
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We won awards for design, marketing and e-commerce |
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We earned recognition by the Web 2.0 Expo as the embodiment of “The Power of Less” |
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We were singled out by About.com’s Google expert for our SEO expertise |
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We successfully delivered sophisticated projects for clients like the NFL, OppenheimerFunds, Granite Transformations and the United Nations. |
We are looking forward to ever greater success in 2010.
Again, wishing you all a very happy and healthy new year!!
Cheers,
Gabriel Shaoolian |
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New Single-Day E-Commerce Record of $913 million part of $27 Billion In Online Spending for 2009 Holiday Season.
Back in early December I noted that holiday sales were off to a good start. Now that the holiday shopping season is over, it's clearer than ever that having a strong e-Commerce strategy is more important than ever. While brick and mortar stores saw little or even negative growth this holiday season, e-commerce enjoyed a 5% increase in sales over last year.
And all of these numbers only account for sales within the United States!
$634,027 Per Minute
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On The Blog
Small Business that Blog Get 55% More Web Traffic
An analysis of 1,531 web-marketing clients showed a huge difference between those who blog and those who do not.
Online Reputation Management: What We Can Learn From AT&T’s Latest PR Debacle
Problems inevitably occur in business, and it’s important to be prepared. Having a web presence means you have a forum to communicate with the outside world. |
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New In the BFM
Business Learning Center
How To Select the Right Website Company For Your Project
Selecting the right website design company can be one of the most important decisions your company will ever make.
How To Write a Blog That Drives Traffic to Your Website and Revenue to Your Business
It seems they everybody and his brother are blogging these days. The blogosphere is crammed with writers on every subject imaginable. |
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New Case Study
Blue Fountain Media worked with OppenheimerFunds to redesign CollegeWithinReach.com to improve click-through-rates, decrease bounce rates, and provide the site with a fresh, captivating design.
Our changes directly resulted in more user engagement, higher traffic and great press.
With regards to results, our analysis proved correct. The captivating design, strong calls-to-action, and more effective featuring of content helped drop the bounce rate by 12% within two weeks of launch. Post-launch, week-over-week visitors shot up 96%. The site also saw a 63% increase in traffic from search engines.
On the development end, we tailored our designs to the existing back-end platform, and ensured all content met OppenheimerFunds’s high standards for attention-to-detail. The site launch integrated seamlessly with a highly complex back-end development system.
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